One thing I've learned from producing lots of videos is that you can't really trust with your own eyes what you see presented to you anymore. Green screens, video editing, and AI are so good now, and so inexpensive, that anyone can create compellingvideo content of scenes that didn't happen in real life. As a result, I'm now very skeptical of claims that companies make that they don't offer to back up. Consider the 'organic' chicken at the butcher shop. How do you really know that the chicken has led an exemplary life free from chemicals, pesticides, and growth hormones? Carbon emissions fall into this category. Carbon dioxide, the invisible by-product of engine output and cement making, has become the poster child for energy transition. Today, producers and (some) consumers are expected to not only reduce carbon emissions but account for them with surgical precision. Yet we need to face an uncomfortable fact: carbon data lacks credibility. It's assembled from fragmented systems, manually reported and manipulated, or derived from engineering models. It's no wonder that financial markets are skeptically treating carbon credits with such low valuations. Carbon accounting is a hot mess. ⚒️ Additional Tools & Resources 🎬 Go backstage and check out my studio: https://geoffreycann.com/mystudio/ 🎓Take my one-day digital strategy training course for oil and gas: https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185 🔗 Connect with Me 📘Blog series: https://digitaloilgas.substack.com/ 🎧 Podcast: https://geoffreycann.com/broadcast/ 💼 LinkedIn: https://www.linkedin.com/in/advocate-digital-innovation-for-energy/ 🐦 X: https://x.com/geoffreycann 🎤 Contact for Lectures and Keynotes I speak regularly on these and related topics. Contact me to book a brief call about your upcoming event needs. 👉 https://geoffreycann.com/contact/ ⚠️ Disclaimer The views expressed in this podcast are my own and do not constitute professional advice.