In this episode of On the Record, brought to you by Associated Equipment Distributors, Marc Johnson, principal with Pinion, provides 4 factors that will be important for dealers to watch in 2025 that will impact their business. In the Technology Corner, Noah Newman has a preview of January’s Precision Farming Dealer Summit in Louisville. The latest Sandhills Global market report shows combine auction prices increased more than other categories. And, in the self-propelled sprayer market, the big 3 still dominate but other brands are gaining ground.