In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of <a href= "https://www.patrickburns.co/">Patrick Burns Co.</a>, shares his journey from entrepreneurship right out of college to establishing a successful marketing agency. Now, at the forefront of his industry, Patrick dives into his approach to leveraging LinkedIn for B2B success, crafting strategies that resonate with C-suite executives, and mastering the art of digital communication.    Eric and Patrick engage in a thought-provoking discussion on the nuances of lead generation, the importance of personal branding within the corporate world, and the future of B2B marketing in a digitally evolving landscape.    To connect with Eric, click <a href= "https://www.linkedin.com/in/eholtzclaw/">HERE</a>    To connect with Patrick, click <a href= "https://www.linkedin.com/in/patrickburnsco1/">HERE</a>    Subscribe to our YouTube channel: https://www.youtube.com/@ligermarketing   Visit us at: https://ligerpartners.com/   Follow Us on Social:   Facebook: https://www.facebook.com/YouNeedALiger Instagram: https://www.instagram.com/ligermarketing/ LinkedIn: https://www.linkedin.com/company/ligerpartners

<description>&lt;p dir="ltr"&gt;In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of &lt;a href= "https://www.patrickburns.co/"&gt;Patrick Burns Co.&lt;/a&gt;, shares his journey from entrepreneurship right out of college to establishing a successful marketing agency. Now, at the forefront of his industry, Patrick dives into his approach to leveraging LinkedIn for B2B success, crafting strategies that resonate with C-suite executives, and mastering the art of digital communication. &lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Eric and Patrick engage in a thought-provoking discussion on the nuances of lead generation, the importance of personal branding within the corporate world, and the future of B2B marketing in a digitally evolving landscape. &lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;To connect with Eric, click &lt;a href= "https://www.linkedin.com/in/eholtzclaw/"&gt;HERE&lt;/a&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;To connect with Patrick, click &lt;a href= "https://www.linkedin.com/in/patrickburnsco1/"&gt;HERE&lt;/a&gt; &lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Subscribe to our YouTube channel: https://www.youtube.com/@ligermarketing&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Visit us at: https://ligerpartners.com/&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Follow Us on Social:&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Facebook: https://www.facebook.com/YouNeedALiger&lt;/p&gt; &lt;p dir="ltr"&gt;Instagram: https://www.instagram.com/ligermarketing/&lt;/p&gt; &lt;p dir="ltr"&gt;LinkedIn: https://www.linkedin.com/company/ligerpartners&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of , shares his journey from entrepreneurship right out of college to establishing a successful marketing...

Navigating B2B Landscapes: Mastering LinkedIn and Branding Strategies with Patrick Burns

In this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer needs for product development and market alignment. With a background that transitions from sales to product marketing, he emphasizes the value of direct customer feedback in crafting and validating market approaches. Join Eric and Brady as they discuss the art of deriving actionable insights from market research, the importance of aligning product features with customer expectations, and the evolving landscape of marketing in the digital age. Discover how Aggregate Insights aids businesses in navigating market complexities and ensuring their offerings resonate with the target audience.   To connect with Eric, click <a href= "https://www.linkedin.com/in/eholtzclaw/">HERE</a>   To connect with Brady, click <a href= "https://www.linkedin.com/in/bradyjensen/">HERE</a>   Subscribe to our YouTube channel: https://www.youtube.com/@ligermarketing   Visit us at: https://ligerpartners.com/   Follow Us on Social:   Facebook: https://www.facebook.com/YouNeedALiger Instagram: https://www.instagram.com/ligermarketing/ LinkedIn: https://www.linkedin.com/company/ligerpartners

<description>&lt;p dir="ltr"&gt;In this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer needs for product development and market alignment. With a background that transitions from sales to product marketing, he emphasizes the value of direct customer feedback in crafting and validating market approaches. Join Eric and Brady as they discuss the art of deriving actionable insights from market research, the importance of aligning product features with customer expectations, and the evolving landscape of marketing in the digital age. Discover how Aggregate Insights aids businesses in navigating market complexities and ensuring their offerings resonate with the target audience.&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;To connect with Eric, click &lt;a href= "https://www.linkedin.com/in/eholtzclaw/"&gt;HERE&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;To connect with Brady, click &lt;a href= "https://www.linkedin.com/in/bradyjensen/"&gt;HERE&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Subscribe to our YouTube channel: https://www.youtube.com/@ligermarketing&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Visit us at: https://ligerpartners.com/&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Follow Us on Social:&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Facebook: https://www.facebook.com/YouNeedALiger&lt;/p&gt; &lt;p dir="ltr"&gt;Instagram: https://www.instagram.com/ligermarketing/&lt;/p&gt; &lt;p dir="ltr"&gt;LinkedIn: https://www.linkedin.com/company/ligerpartners&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

In this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer...

Decoding Market Strategies: An In-Depth Conversation with Brady Jensen

In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her true calling in the world of storytelling and business. Now overseeing content and brand for BIP Ventures, she delves into her role in shaping the narrative and strategy behind content that not only educates but also connects on a deeper level with audiences across various platforms. Eric and Rachelle engage in a thought-provoking discussion on the evolution of content, the impact of technology on storytelling, and the future of engaging audiences in a digital age. Whether you’re a content creator, a brand strategist, or simply passionate about the power of storytelling, this conversation offers unique insights into creating content that resonates, the intricacies of personalization, and the undeniable value of authenticity in a saturated digital landscape.   To connect with Rachelle, click <a href= "https://www.linkedin.com/in/rachellekuramoto-atlanta/"></a>here: https://www.linkedin.com/in/rachellekuramoto-atlanta/   To connect with Eric, click <a href= "https://www.linkedin.com/in/eholtzclaw/"></a>here:  https://www.linkedin.com/in/eholtzclaw/   Subscribe to our Youtube Channel: https://www.youtube.com/@ligermarketing   Visit us at: https://ligerpartners.com/ Follow Us on Social: Facebook: https://www.facebook.com/YouNeedALiger Instagram: https://www.instagram.com/ligermarketing/ LinkedIn: https://www.linkedin.com/company/ligerpartners

<description>&lt;p dir="ltr"&gt;In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her true calling in the world of storytelling and business. Now overseeing content and brand for BIP Ventures, she delves into her role in shaping the narrative and strategy behind content that not only educates but also connects on a deeper level with audiences across various platforms. Eric and Rachelle engage in a thought-provoking discussion on the evolution of content, the impact of technology on storytelling, and the future of engaging audiences in a digital age. Whether you’re a content creator, a brand strategist, or simply passionate about the power of storytelling, this conversation offers unique insights into creating content that resonates, the intricacies of personalization, and the undeniable value of authenticity in a saturated digital landscape.&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;To connect with Rachelle, click &lt;a href= "https://www.linkedin.com/in/rachellekuramoto-atlanta/"&gt;&lt;/a&gt;here: https://www.linkedin.com/in/rachellekuramoto-atlanta/&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;To connect with Eric, click &lt;a href= "https://www.linkedin.com/in/eholtzclaw/"&gt;&lt;/a&gt;here:  https://www.linkedin.com/in/eholtzclaw/&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Subscribe to our Youtube Channel: https://www.youtube.com/@ligermarketing&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Visit us at: https://ligerpartners.com/&lt;br /&gt; &lt;br /&gt; Follow Us on Social:&lt;/p&gt; &lt;p dir="ltr"&gt;Facebook: https://www.facebook.com/YouNeedALiger&lt;/p&gt; &lt;p dir="ltr"&gt;Instagram: https://www.instagram.com/ligermarketing/&lt;/p&gt; &lt;p dir="ltr"&gt;LinkedIn: https://www.linkedin.com/company/ligerpartners&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her...

Bridging Brands and Content: A Deep Dive with Rachelle Kuramoto

Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership and strategic development, she outlines how leaders can effectively guide their teams through transitional phases, underscoring the importance of growth, embracing change, and the necessity of embracing conflict as a catalyst for creative solutions. Teresa's insights extend beyond conventional strategies, advocating for a holistic approach that includes understanding the human element, leveraging personal and organizational core values, and the relentless pursuit of aligning actions with the overarching purpose of the organization. Through engaging discussions, Teresa and Eric explore the intricacies of building high-performing teams, the nuances of marketing in times of change, and the significance of creating a culture that not only embraces but seeks out challenges as opportunities for development and innovation. To connect with Teresa, click <a title="null" href= "https://www.linkedin.com/in/teresacaro/" target="_blank" rel= "noopener noreferrer">HERE</a>. To connect with Eric, click <a title="null" href= "https://www.linkedin.com/in/eholtzclaw/" target="_blank" rel= "noopener noreferrer">HERE</a>. To subscribe to our YouTube Channel, click <a title="null" href="https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg" target="_blank" rel="noopener noreferrer">HERE</a>.

<description>&lt;p&gt;Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership and strategic development, she outlines how leaders can effectively guide their teams through transitional phases, underscoring the importance of growth, embracing change, and the necessity of embracing conflict as a catalyst for creative solutions. Teresa's insights extend beyond conventional strategies, advocating for a holistic approach that includes understanding the human element, leveraging personal and organizational core values, and the relentless pursuit of aligning actions with the overarching purpose of the organization. Through engaging discussions, Teresa and Eric explore the intricacies of building high-performing teams, the nuances of marketing in times of change, and the significance of creating a culture that not only embraces but seeks out challenges as opportunities for development and innovation.&lt;/p&gt; &lt;p&gt;To connect with Teresa, click &lt;a title="null" href= "https://www.linkedin.com/in/teresacaro/" target="_blank" rel= "noopener noreferrer"&gt;HERE&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;To connect with Eric, click &lt;a title="null" href= "https://www.linkedin.com/in/eholtzclaw/" target="_blank" rel= "noopener noreferrer"&gt;HERE&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;To subscribe to our YouTube Channel, click &lt;a title="null" href="https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg" target="_blank" rel="noopener noreferrer"&gt;HERE&lt;/a&gt;.&lt;/p&gt;</description>

Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership...

The Claw Podcast | Embracing the In-Between: Navigating Liminal Spaces for Transformation and Growth

In this episode, we take a dive deep into equity crowdfunding and marketing strategies. Eric sits down with Jason Fishman, the Co-Founder and Chief Executive Officer of the Digital Niche Agency, to talk about his company's niche - marketing targeting of investors for startup seed capital raising. To connect with Jason, click <a title="null" href= "https://www.linkedin.com/in/jafishman/" target="_blank" rel= "noopener noreferrer">HERE</a>. To connect with the show's host - Eric Holtzclaw - click <a title="null" href= "https://www.linkedin.com/in/eholtzclaw/" target="_blank" rel= "noopener noreferrer">HERE</a>. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click <a title= "null" href= "https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg" target= "_blank" rel="noopener noreferrer">HERE</a>.

<description>&lt;div class="w-comment__details"&gt; &lt;div class="w-comment__details-content"&gt; &lt;div class="h-typo-formatting"&gt; &lt;p&gt;In this episode, we take a dive deep into equity crowdfunding and marketing strategies.&lt;/p&gt; &lt;p&gt;Eric sits down with Jason Fishman, the Co-Founder and Chief Executive Officer of the Digital Niche Agency, to talk about his company's niche - marketing targeting of investors for startup seed capital raising.&lt;/p&gt; &lt;p&gt;To connect with Jason, click &lt;a title="null" href= "https://www.linkedin.com/in/jafishman/" target="_blank" rel= "noopener noreferrer"&gt;HERE&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;To connect with the show's host - Eric Holtzclaw - click &lt;a title="null" href= "https://www.linkedin.com/in/eholtzclaw/" target="_blank" rel= "noopener noreferrer"&gt;HERE&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click &lt;a title= "null" href= "https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg" target= "_blank" rel="noopener noreferrer"&gt;HERE&lt;/a&gt;.&lt;/p&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="w-comment__info"&gt; &lt;div class="w-comment__info-group w-comment__info-group--actions"&gt; &lt;div class="w-comment__info-date"&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt;</description>

In this episode, we take a dive deep into equity crowdfunding and marketing strategies. Eric sits down with Jason Fishman, the Co-Founder and Chief Executive Officer of the Digital Niche Agency, to talk about his company's niche - marketing targeting...

The Claw Podcast | Using Marketing to Raise Capital for Startups, with Jason Fishman

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