Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace. B2B buyers prize ease of use and nimble brands can persuade their customers into being more frequent shoppers with storytelling, digital enablement and content creation in a way that B2C have done online for nearly 2 decades. Join us for a show recorded LIVE at Industry West in SOHO, NYC. Guests Ian Leslie - CMO, Industry West Jesse Lazarus - Chief Process and Innovation Officer, Kravet Hayden Kwast - Director of Ecommerce, Olam Specialty Coffee