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<span style="font-family: "arial";"><span style="font-size: 14.6667px; white-space: pre-wrap;"><i>Farming is an effective lead-generation strategy, but there is more than one way to do it. Here are two of the most common.</i></span></span><br />
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<span style="background-color: white;"><b style="font-family: arial, helvetica, sans-serif; font-size: 15.4px;">Want to Buy a Home</b></span><b style="background-color: white; font-family: arial, helvetica, sans-serif; font-size: 15.4px;">? <a href="https://www.coloradospringstophomes.com/" style="color: #1b58b7;" target="_blank">Search All Homes</a></b></div>
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<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif; font-size: 15.4px;"><b style="font-size: 15.4px;">Want to Sell a Home</b><b><span style="font-size: 15.4px;">? <a href="http://www.coloradohomesvalue.com/" style="color: #1b58b7;" target="_blank">Get a Home Value Report</a></span></b></span></div>
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When you’re farming an area, is it better to go wide or deep into that area? <b>With most agents, I find that it’s better to start by going deep with a small farm and building out from there. </b>If you have more time than money, it makes sense to go deeper instead of wider at first.<br />
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It could be a neighborhood you live in, where your office is, or where your kids go to school.<b> Pick an area with anywhere from 50 to 300 homes.</b> You can knock on doors, hand out brochures, and make a connection with the community.<br />
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If you already have a presence in your farm and have the money to spend on marketing, you have the luxury of going wide. You can farm a much larger area of thousands of homes by going wide.<br />
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<span style="color: black; font-family: "arial"; font-size: 20px; font-weight: bold;"><span style="white-space: pre-wrap;"><br /></span></span><span style="font-size: 20px;"><b>Start by picking an area with 50 to 300 homes. </b></span></div>
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<b>The key focus should be on your budget and your goal.</b> If you go wide, you can't go as deep if you don’t have a large team helping you. That’s why I encourage going small and deep at first, then start going wider once you know the community better.<br />
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If you have any questions for me about farming or the real estate business in general, don’t hesitate to give me a call or send me an email. I look forward to hearing from you soon.<br />
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