To Go Wide or Deep When Farming in Real Estate

OCT 22, 2019-1 MIN
Colorado Springs Real Estate Careers with Jason Daniels

To Go Wide or Deep When Farming in Real Estate

OCT 22, 2019-1 MIN

Description

<center> <iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/8WlTWrece34" width="560"></iframe></center> <div style="text-align: center;"> <span style="font-family: &quot;arial&quot;;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><i><br /></i></span></span></div> <div style="text-align: center;"> <span style="font-family: &quot;arial&quot;;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><i>Farming is an effective lead-generation strategy, but there is more than one way to do it. Here are two of the most common.</i></span></span><br /> <span style="font-family: &quot;arial&quot;;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><i><br /></i></span></span> <span style="background-color: white;"><b style="font-family: arial, helvetica, sans-serif; font-size: 15.4px;">Want to Buy a Home</b></span><b style="background-color: white; font-family: arial, helvetica, sans-serif; font-size: 15.4px;">?&nbsp;<a href="https://www.coloradospringstophomes.com/" style="color: #1b58b7;" target="_blank">Search All Homes</a></b></div> <div style="text-align: center;"> <span style="background-color: white; font-family: &quot;arial&quot; , &quot;helvetica&quot; , sans-serif; font-size: 15.4px;"><b style="font-size: 15.4px;">Want to Sell a Home</b><b><span style="font-size: 15.4px;">?&nbsp;<a href="http://www.coloradohomesvalue.com/" style="color: #1b58b7;" target="_blank">Get a Home Value Report</a></span></b></span></div> <br /> When you’re farming an area, is it better to go wide or deep into that area? <b>With most agents, I find that it’s better to start by going deep with a small farm and building out from there.&nbsp; </b>If you have more time than money, it makes sense to go deeper instead of wider at first.<br /> <br /> It could be a neighborhood you live in, where your office is, or where your kids go to school.<b> Pick an area with anywhere from 50 to 300 homes.</b> You can knock on doors, hand out brochures, and make a connection with the community.<br /> <br /> If you already have a presence in your farm and have the money to spend on marketing, you have the luxury of going wide. You can farm a much larger area of thousands of homes by going wide.<br /> <div> <br /></div> <br /> <div style="border: solid 1px #c9c9c9; display: block; margin: 0 auto; padding: 20px 10px; width: 80%;"> <span style="font-family: &quot;arial&quot;;"><span style="white-space: pre-wrap;"><span style="color: #c70100; display: block; float: left; font-family: &quot;arial&quot; , sans-serif; font-size: 100px; line-height: 50px; position: absolute;">“</span></span></span><br /> <div style="margin: 0px auto; padding: 0px 10px; text-align: center;"> <span style="color: black; font-family: &quot;arial&quot;; font-size: 20px; font-weight: bold;"><span style="white-space: pre-wrap;"><br /></span></span><span style="font-size: 20px;"><b>Start by picking an area with 50 to 300 homes.&nbsp;</b></span></div> <span style="font-family: &quot;arial&quot;;"><span style="white-space: pre-wrap;"><span style="color: #c70100; display: block; float: right; font-family: &quot;arial&quot; , sans-serif; font-size: 100px; line-height: 50px;">”</span></span></span></div> <span style="font-family: &quot;arial&quot; , &quot;tahoma&quot; , &quot;helvetica&quot; , &quot;freesans&quot; , sans-serif;"><br /><br /> </span><br /> <b>The key focus should be on your budget and your goal.</b> If you go wide, you can't go as deep if you don’t have a large team helping you. That’s why I encourage going small and deep at first, then start going wider once you know the community better.<br /> <br /> If you have any questions for me about farming or the real estate business in general, don’t hesitate to give me a call or send me an email. I look forward to hearing from you soon.<br /> <br />