<description>Want a look into the 2020 outlook for mobile UA on DSP? Buckle up! Goodgame Studios is an entertainment software studio that designs and develops online games, and Pau Quevedo is the company's Lead of Programmatic Trading. Our Host, Peggy Anne Salz, caught up with Paul to talk about why you should be running DSP for mobile UA, the trials and tribulations of inhousing DSP, and what inventory works best for mobile gaming.</description>

Want a look into the 2020 outlook for mobile UA o…

Want a look into the 2020 outlook for mobile UA on DSP? Buckle up! Goodgame Studios is an entertainment software studio that designs and develops online games, and Pau Quevedo is the company's Lead of Programmatic Trading. Our Host, Peggy Anne Salz, caught up with Paul to talk about why you should be running DSP for mobile UA, the trials and tribulations of inhousing DSP, and what inventory works best for mobile gaming.

A look into the future of DSP for UA

<description>What do Atari and Oprah Winfrey have in common? Both companies have worked with GameChangerSF to grow their mobile apps. Phil Shpilberg, President of GameChangerSF, talked to our host, Peggy Anne Salz about what an ROAS-driven approach to creative looks like and why data is behind everything they do.</description>

What do Atari and Oprah Winfrey have in common? B…

What do Atari and Oprah Winfrey have in common? Both companies have worked with GameChangerSF to grow their mobile apps. Phil Shpilberg, President of GameChangerSF, talked to our host, Peggy Anne Salz about what an ROAS-driven approach to creative looks like and why data is behind everything they do.

GameChangerSF uses data science to get creative

<description>From a small Ukrainian village to Stanford University, our host Peggy Anne Salz catches up with Victoria Repa, CEO and Co-Founder, BetterMe, an ecosystem of health and lifestyle apps. But it’s not all about Victoria’s personal journey. In this episode, the discussion also takes a deep dive into the importance of building an audience and creating a product with them in mind. Want to know how to reach women or notoriously hard to reach Millenials? Victoria has plenty of insight to share on building a community around your app (even before it’s launched) and what it means to fail fast (and cheap!) in the mobile marketing realm.</description>

From a small Ukrainian village to Stanford Univer…

From a small Ukrainian village to Stanford University, our host Peggy Anne Salz catches up with Victoria Repa, CEO and Co-Founder, BetterMe, an ecosystem of health and lifestyle apps. But it’s not all about Victoria’s personal journey. In this episode, the discussion also takes a deep dive into the importance of building an audience and creating a product with them in mind. Want to know how to reach women or notoriously hard to reach Millenials? Victoria has plenty of insight to share on building a community around your app (even before it’s launched) and what it means to fail fast (and cheap!) in the mobile marketing realm.

Put Your Audience First to Grow Your App and Earn Loyalty

<description>Mobile marketing budgets are under assault, but this week’s guest is there to help. Our host Peggy Anne Salz catches up with Jennifer Burrington, SVP of Global Sales at Interceptd, to talk about everything from finding balance as a working mother to the importance of female mentorship. From marketing to sales, Jennifer has dedicated herself to the mobile industry. She began her career in marketing roles at Sprint and Electronic Arts, then developed the marketing and sales departments at Greystripe, a mobile advertising start-up. Now she works on the cutting edge mobile marketing fraud detection, helping protect marketing budgets from the fraudsters.</description>

Mobile marketing budgets are under assault, but t…

Mobile marketing budgets are under assault, but this week’s guest is there to help. Our host Peggy Anne Salz catches up with Jennifer Burrington, SVP of Global Sales at Interceptd, to talk about everything from finding balance as a working mother to the importance of female mentorship. From marketing to sales, Jennifer has dedicated herself to the mobile industry. She began her career in marketing roles at Sprint and Electronic Arts, then developed the marketing and sales departments at Greystripe, a mobile advertising start-up. Now she works on the cutting edge mobile marketing fraud detection, helping protect marketing budgets from the fraudsters.

From motherhood to mentorship, a mobile marketing maven does it all

<description>From cooking to sports to cats standing on their hind legs, Reddit has something for everyone. Subreddit topics let users take deep dives into whatever peaks their interest, letting them self-select into highly-targeted groups that should be a marketer’s dream. But not everyone has mastered this evolving advertising platform. Our host Peggy Anne Salz catches up with Ashleigh Rankin, Brand Partnerships - Performance, Reddit, who has over eight years experience as a mobile growth specialist. Ashleigh delves into ad formats and dishes on what works best with Reddit users.</description>

From cooking to sports to cats standing on their …

From cooking to sports to cats standing on their hind legs, Reddit has something for everyone. Subreddit topics let users take deep dives into whatever peaks their interest, letting them self-select into highly-targeted groups that should be a marketer’s dream. But not everyone has mastered this evolving advertising platform. Our host Peggy Anne Salz catches up with Ashleigh Rankin, Brand Partnerships - Performance, Reddit, who has over eight years experience as a mobile growth specialist. Ashleigh delves into ad formats and dishes on what works best with Reddit users.

Mobile Growth Podcast

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