<p>In this episode of <em>Let’s Talk Pricing</em>, host Kevin Mitchell (President of PPS) sits down with <strong>Dr. Michael Wu, Chief AI Strategist at PROS</strong> and one of the most respected voices in AI and pricing.</p><p>Together, they explore how artificial intelligence is reshaping pricing strategy, from the rise of intelligent agents to the human skills that will matter most in an AI-driven world. Dr. Wu explains what’s changed with Generative AI, predictive models, and intelligent pricing agents—and how pricers can prepare for the next wave of transformation.</p><p>🎤 <strong>Key topics include:</strong></p><ul><li><p>Why Dr. Wu calls this moment a true (R)Evolution in pricing</p></li><li><p>How to prepare for the limitations of Generative AI</p></li><li><p>The future of human + machine collaboration in pricing</p></li><li><p>The mindset shift needed to move from dashboards to predictive and generative insights</p></li></ul><p>👉 Don’t miss your chance to learn directly from Dr. Wu this fall! He’ll be live at <strong>PPS profitABLE in Las Vegas, October 21–24, 2025</strong>, leading a hands-on workshop on AI-powered pricing strategy (worth 1 CPP credit) and delivering a keynote on the rise of intelligent agents.</p><p><br></p><p>Reserve your spot at <a href="https://www.pricingsociety.com/ppslv25" target="_new" rel="noopener">PricingSociety.com/ppslv25</a></p>