<p><strong>Guest: </strong>Josh Bardell, Principal of Global Industries, Conga</p><p>Many pricing organizations have historically optimized around one objective: winning the deal. But as technology, buying behavior, and data capabilities evolve, leading companies are beginning to rethink what pricing success actually looks like.</p><p>In this episode of <em>Let’s Talk Pricing</em>, Josh Bardell joins Kevin Mitchell to explore how AI-powered pricing and decision intelligence are helping B2B organizations move beyond transactional thinking toward maximizing customer lifetime value.</p><p>The conversation examines how advances in neural networks and AI agents are enabling pricing teams to generate more dynamic, real-time offers while aligning pricing decisions with long-term customer engagement. Along the way, Josh shares practical perspectives from industries including airlines, retail, distribution, and manufacturing.</p><p>Topics discussed include:</p><ul><li><p>Why focusing only on “winning the deal” can limit long-term profitability</p></li><li><p>How pricing teams can shift toward a <strong>customer lifetime value mindset</strong></p></li><li><p>What neural networks have changed about AI-driven pricing models</p></li><li><p>How AI agents enable real-time, optimized offers for digital-native buyers</p></li><li><p>The evolving role of rebates, subscriptions, and engagement-based pricing tactics</p></li><li><p>Where pricing leaders should start when adopting AI-driven decision intelligence</p></li><li><p>What capabilities will define high-performing pricing teams in the coming years</p></li></ul><p>This episode offers a practical look at how pricing strategy is evolving as AI capabilities mature and customer expectations change.</p>