<p><a href="https://www.linkedin.com/in/ivansmakarov/" rel="noopener" target="_blank">Ivan Makarov</a>, VP Finance at&nbsp;<a href="http://www.webflow.com/" rel="noopener" target="_blank">Webflow</a></p> <p>Ivan is an experienced finance executive with over 15 years of professional experience in the internet industry building finance teams and functions inside global tech companies. He has served as a VP Finance for SmugMug and Flickr for a period of 8 years, prior to joining Webflow.</p> <p>At Webflow, Ivan leads all of the accounting, financial planning, business operations, legal, corporate and tax compliance.</p> <blockquote><strong>I chat with Ivan about:</strong></blockquote> <ol> <li>His career journey from PwC to SmugMug, the acquisition of Flickr and then joining Webflow.</li> <li>Webflow —  what company does and what its all about.</li> <li>How finance leaders should think about pricing models that are trial-based vs freemium for SMBs and the metrics to optimize for in each.</li> <li>When you should consider moving upmarket as a SaaS company focused on the SMB market and what considerations you have to make as the finance leader to prepare for that change.</li> <li>The biggest misconception about the finance function within growth-stage software companies like Webflow.</li> </ol>