What does it take to create B2B research that journalists can’t resist?  In this episode, Drew Neisser sits down with research experts <a class= "Hyperlink HyperlinkGateOff SCXW234469011 BCX0" href= "https://www.linkedin.com/in/beckylawlor/" target="_blank" rel= "noreferrer noopener">Becky Lawlor</a> of <a class= "Hyperlink HyperlinkGateOff SCXW234469011 BCX0" href= "https://redpointcontent.com/" target="_blank" rel= "noreferrer noopener">Redpoint Content</a> and <a class= "Hyperlink HyperlinkGateOff SCXW234469011 BCX0" href= "https://www.linkedin.com/in/curtissparrer/" target="_blank" rel= "noreferrer noopener">Curtis Sparrer</a> of <a class= "Hyperlink HyperlinkGateOff SCXW234469011 BCX0" href= "https://bospar.com/" target="_blank" rel= "noreferrer noopener">Bospar PR</a> to reveal the secrets of crafting and pitching impactful studies that capture media attention.  In this episode:  <ul class="BulletListStyle1 SCXW234469011 BCX0" role="list"> <li class="OutlineElement Ltr SCXW234469011 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> Becky Lawlor shares the top three mistakes to avoid in research design, emphasizing the importance of aligning with media trends, targeting the right audience, and writing effective survey questions.  </li> </ul> <ul class="BulletListStyle1 SCXW234469011 BCX0" role="list"> <li class="OutlineElement Ltr SCXW234469011 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"> Curtis Sparrer highlights how to create “killer stats” that drive media coverage, and explains why a successful study must tell a story that resonates beyond niche audiences.  </li> </ul> You’ll also learn:  <ul class="BulletListStyle1 SCXW234469011 BCX0" role="list"> <li class="OutlineElement Ltr SCXW234469011 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> Why it’s essential to conduct quality checks on survey audiences and design  </li> </ul> <ul class="BulletListStyle1 SCXW234469011 BCX0" role="list"> <li class="OutlineElement Ltr SCXW234469011 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"> How to adapt your findings for multiple uses, from PR to lead generation  </li> </ul> <ul class="BulletListStyle1 SCXW234469011 BCX0" role="list"> <li class="OutlineElement Ltr SCXW234469011 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"> Practical tips on “news-jacking” and tapping into timely topics for maximum impact  </li> </ul> Tune in to discover how to make your research stand out, earn top-tier coverage, and turn valuable insights into brand-boosting press.  For full show notes and transcripts, visit <a href= "https://renegademarketing.com/podcast/">https://renegademarketing.com/podcasts/</a> To learn more about CMO Huddles, visit <a href= "https://cmohuddles.com/">https://cmohuddles.com/</a>

<description>&lt;div class="OutlineElement Ltr SCXW234469011 BCX0"&gt; &lt;p class="Paragraph SCXW234469011 BCX0"&gt;&lt;span class= "TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;What does it take to create&lt;/span&gt; &lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;B2B&lt;/span&gt; &lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;research that journalists can’t resist?&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW234469011 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW234469011 BCX0"&gt; &lt;p class="Paragraph SCXW234469011 BCX0"&gt;&lt;span class= "TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;In this episode, Drew Neisser sits down with research experts&lt;/span&gt;&lt;/span&gt; &lt;a class= "Hyperlink HyperlinkGateOff SCXW234469011 BCX0" href= "https://www.linkedin.com/in/beckylawlor/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "TextRun Underlined UnderlinedGateOff SCXW234469011 BCX0" lang= "EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0" data-ccp-charstyle= "Hyperlink"&gt;Becky Lawlor&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; &lt;span class= "TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;of&lt;/span&gt;&lt;/span&gt; &lt;a class= "Hyperlink HyperlinkGateOff SCXW234469011 BCX0" href= "https://redpointcontent.com/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "TextRun Underlined UnderlinedGateOff SCXW234469011 BCX0" lang= "EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0" data-ccp-charstyle= "Hyperlink"&gt;Redpoint Content&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; &lt;span class= "TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;and&lt;/span&gt;&lt;/span&gt; &lt;a class= "Hyperlink HyperlinkGateOff SCXW234469011 BCX0" href= "https://www.linkedin.com/in/curtissparrer/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "TextRun Underlined UnderlinedGateOff SCXW234469011 BCX0" lang= "EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0" data-ccp-charstyle= "Hyperlink"&gt;Curtis Sparrer&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; &lt;span class= "TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;of&lt;/span&gt;&lt;/span&gt; &lt;a class= "Hyperlink HyperlinkGateOff SCXW234469011 BCX0" href= "https://bospar.com/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "TextRun Underlined UnderlinedGateOff SCXW234469011 BCX0" lang= "EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0" data-ccp-charstyle= "Hyperlink"&gt;Bospar&lt;/span&gt; &lt;span class= "NormalTextRun SCXW234469011 BCX0" data-ccp-charstyle= "Hyperlink"&gt;PR&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; &lt;span class= "TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;to reveal the secrets of crafting&lt;/span&gt; &lt;span class="NormalTextRun SCXW234469011 BCX0"&gt;and pitching&lt;/span&gt; &lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;impactful&lt;/span&gt; &lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;studies that capture media attention.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW234469011 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW234469011 BCX0"&gt; &lt;p class="Paragraph SCXW234469011 BCX0"&gt;&lt;span class= "TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;In this episode:&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW234469011 BCX0" data-ccp-props= "{"134233117":true,"134233118":true}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW234469011 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW234469011 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW234469011 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW234469011 BCX0"&gt;&lt;span class= "TextRun MacChromeBold SCXW234469011 BCX0" lang="EN-US" xml:lang= "EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;Becky Lawlor&lt;/span&gt;&lt;/span&gt; &lt;span class="TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang= "EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;shares the top three mistakes to avoid in research design, emphasizing the importance of aligning with media trends, targeting the right audience, and writing effective survey questions.&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW234469011 BCX0" data-ccp-props= "{"134233117":true,"134233118":true}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW234469011 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW234469011 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW234469011 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW234469011 BCX0"&gt;&lt;span class= "TextRun MacChromeBold SCXW234469011 BCX0" lang="EN-US" xml:lang= "EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;Curtis Sparrer&lt;/span&gt;&lt;/span&gt; &lt;span class="TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang= "EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;highlights how to create “killer stats” that drive media&lt;/span&gt; &lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;coverage, and&lt;/span&gt; &lt;span class="NormalTextRun SCXW234469011 BCX0"&gt;explains why a successful study must tell a story that resonates beyond niche audiences.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW234469011 BCX0" data-ccp-props= "{"134233117":true,"134233118":true}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW234469011 BCX0"&gt; &lt;p class="Paragraph SCXW234469011 BCX0"&gt;&lt;span class= "TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;You’ll also learn:&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW234469011 BCX0" data-ccp-props= "{"134233117":true,"134233118":true}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW234469011 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW234469011 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW234469011 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW234469011 BCX0"&gt;&lt;span class= "TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;Why it’s essential to conduct quality checks on survey audiences and design&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW234469011 BCX0" data-ccp-props= "{"134233117":true,"134233118":true}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW234469011 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW234469011 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW234469011 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW234469011 BCX0"&gt;&lt;span class= "TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;How to adapt your findings for multiple uses, from PR to lead generation&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW234469011 BCX0" data-ccp-props= "{"134233117":true,"134233118":true}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW234469011 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW234469011 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW234469011 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW234469011 BCX0"&gt;&lt;span class= "TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;Practical tips on “news-jacking” and tapping into timely topics for maximum impact&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW234469011 BCX0" data-ccp-props= "{"134233117":true,"134233118":true}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW234469011 BCX0"&gt; &lt;p class="Paragraph SCXW234469011 BCX0"&gt;&lt;span class= "TextRun SCXW234469011 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW234469011 BCX0"&gt;Tune in to discover how to make your research stand out, earn top-tier coverage, and turn valuable insights into brand-boosting press.&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW234469011 BCX0" data-ccp-props= "{"134233117":true,"134233118":true}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p class="Paragraph SCXW234469011 BCX0"&gt;&lt;span class= "EOP SCXW234469011 BCX0" data-ccp-props= "{"134233117":true,"134233118":true}"&gt;For full show notes and transcripts, visit &lt;a href= "https://renegademarketing.com/podcast/"&gt;https://renegademarketing.com/podcasts/&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="Paragraph SCXW234469011 BCX0"&gt;&lt;span class= "EOP SCXW234469011 BCX0" data-ccp-props= "{"134233117":true,"134233118":true}"&gt;To learn more about CMO Huddles, visit &lt;a href= "https://cmohuddles.com/"&gt;https://cmohuddles.com/&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt;</description>

What does it take to create B2B research that journalists can’t resist?    In this episode, Drew Neisser sits down with research experts  of  and  of  to reveal the secrets of crafting and pitching impactful studies that capture media...

Renegade Marketers Unite

423: Unlocking PR-able B2B Research

423: Unlocking PR-able B2B Research

Description