Attribution is one of the toughest challenges for modern marketers—how do you measure what truly drives revenue in a complex, multi-touch journey? In this episode, Drew Neisser sits down with <a class= "Hyperlink HyperlinkGateOff SCXW11604083 BCX0" href= "https://www.linkedin.com/in/tarancmo/?originalSubdomain=in" target="_blank" rel="noreferrer noopener">Taran Nandha</a>, Founder and CEO of <a class="Hyperlink HyperlinkGateOff SCXW11604083 BCX0" href= "https://growthnatives.com/" target="_blank" rel= "noreferrer noopener">Growth Natives</a> and <a class= "Hyperlink HyperlinkGateOff SCXW11604083 BCX0" href= "https://diggrowth.com/" target="_blank" rel= "noreferrer noopener">DiGGrowth</a>, to unpack the intricacies of marketing attribution and analytics. In this episode:   <ul class="BulletListStyle1 SCXW11604083 BCX0" role="list"> <li class="OutlineElement Ltr SCXW11604083 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> Taran identifies the top mistakes marketers make with attribution, from relying on vanity metrics to overlooking offline touchpoints.  </li> </ul> <ul class="BulletListStyle1 SCXW11604083 BCX0" role="list"> <li class="OutlineElement Ltr SCXW11604083 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"> He explains the importance of aligning people, processes, and tools to build an effective attribution system that delivers insights aligned with business objectives.  </li> </ul> <ul class="BulletListStyle1 SCXW11604083 BCX0" role="list"> <li class="OutlineElement Ltr SCXW11604083 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"> Learn how to move beyond first-touch and last-touch models by embracing multi-touch attribution and account-based analytics for a more complete picture of customer journeys. </li> </ul> You’ll also discover:  <ul class="BulletListStyle1 SCXW11604083 BCX0" role="list"> <li class="OutlineElement Ltr SCXW11604083 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> How to connect and normalize data across platforms like CRMs, marketing automation tools, and ad channels.  </li> </ul> <ul class="BulletListStyle1 SCXW11604083 BCX0" role="list"> <li class="OutlineElement Ltr SCXW11604083 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"> Practical tips on using cohorts and journey mapping to track ROI for events and campaigns over time.  </li> </ul> <ul class="BulletListStyle1 SCXW11604083 BCX0" role="list"> <li class="OutlineElement Ltr SCXW11604083 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"> The role of AI in making sense of data and optimizing your marketing strategy. </li> </ul> Whether you’re new to attribution or looking to refine your approach, this episode is packed with actionable advice to help you prove the value of your marketing efforts and drive better business outcomes.  For full show notes and transcripts, visit <a href= "https://renegademarketing.com/podcast/">https://renegademarketing.com/podcasts/</a> To learn more about CMO Huddles, visit <a href= "https://cmohuddles.com/">https://cmohuddles.com/</a>

<description>&lt;div class="SCXW11604083 BCX0"&gt; &lt;div class="OutlineElement Ltr SCXW11604083 BCX0"&gt; &lt;p class="Paragraph SCXW11604083 BCX0"&gt;&lt;span class= "TextRun SCXW11604083 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;Attribution is one of the toughest challenges for modern marketers—how do you measure what truly drives revenue in a complex, multi-touch journey? In this episode, Drew Neisser sits down with&lt;/span&gt;&lt;/span&gt; &lt;a class= "Hyperlink HyperlinkGateOff SCXW11604083 BCX0" href= "https://www.linkedin.com/in/tarancmo/?originalSubdomain=in" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "TextRun Underlined UnderlinedGateOff SCXW11604083 BCX0" lang= "EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0" data-ccp-charstyle= "Hyperlink"&gt;Taran Nandha&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class= "TextRun SCXW11604083 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;,&lt;/span&gt; &lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;Fo&lt;/span&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;under and CEO of&lt;/span&gt;&lt;/span&gt; &lt;a class="Hyperlink HyperlinkGateOff SCXW11604083 BCX0" href= "https://growthnatives.com/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "TextRun Underlined UnderlinedGateOff SCXW11604083 BCX0" lang= "EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0" data-ccp-charstyle= "Hyperlink"&gt;Growth Natives&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; &lt;span class= "TextRun SCXW11604083 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;and&lt;/span&gt;&lt;/span&gt; &lt;a class= "Hyperlink HyperlinkGateOff SCXW11604083 BCX0" href= "https://diggrowth.com/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "TextRun Underlined UnderlinedGateOff SCXW11604083 BCX0" lang= "EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0" data-ccp-charstyle= "Hyperlink"&gt;DiGGrowth&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class= "TextRun SCXW11604083 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;, to unpack the intricacies of marketing attribution and analytics.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW11604083 BCX0"&gt; &lt;p class="Paragraph SCXW11604083 BCX0"&gt;&lt;span class= "TextRun SCXW11604083 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;In this episode:&lt;/span&gt;&lt;/span&gt; &lt;span class="EOP SCXW11604083 BCX0" data-ccp-props= "{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW11604083 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW11604083 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW11604083 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW11604083 BCX0"&gt;&lt;span class= "TextRun SCXW11604083 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;Taran identifies the top mistakes marketers make with attribution, from relying on vanity metrics to overlooking offline touchpoints.&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW11604083 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW11604083 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW11604083 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW11604083 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW11604083 BCX0"&gt;&lt;span class= "TextRun SCXW11604083 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;He explains the importance of aligning people, processes, and tools to build an effective attribution system that delivers insights aligned with business objectives.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW11604083 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW11604083 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW11604083 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW11604083 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW11604083 BCX0"&gt;&lt;span class= "TextRun SCXW11604083 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;Learn how to move beyond first-touch and last-touch models by embracing multi-touch attribution and account-based analytics for a more complete picture of customer journeys.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW11604083 BCX0"&gt; &lt;p class="Paragraph SCXW11604083 BCX0"&gt;&lt;span class= "TextRun SCXW11604083 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;You’ll also discover:&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW11604083 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW11604083 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW11604083 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW11604083 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW11604083 BCX0"&gt;&lt;span class= "TextRun SCXW11604083 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;How to connect and normalize data across platforms like CRMs, marketing automation tools, and ad channels.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW11604083 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW11604083 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW11604083 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW11604083 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW11604083 BCX0"&gt;&lt;span class= "TextRun SCXW11604083 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;Practical tips on using cohorts and journey mapping to track ROI for events and campaigns over time.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW11604083 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW11604083 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW11604083 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW11604083 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW11604083 BCX0"&gt;&lt;span class= "TextRun SCXW11604083 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;The role of AI in making sense of data and optimizing your marketing strategy.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW11604083 BCX0"&gt; &lt;p class="Paragraph SCXW11604083 BCX0"&gt;&lt;span class= "TextRun SCXW11604083 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW11604083 BCX0"&gt;Whether you’re new to attribution or looking to refine your approach, this episode is packed with actionable advice to help you prove the value of your marketing efforts and drive better business outcomes.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW11604083 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p class="Paragraph SCXW11604083 BCX0"&gt;&lt;span class= "EOP SCXW11604083 BCX0" data-ccp-props="{}"&gt;For full show notes and transcripts, visit &lt;a href= "https://renegademarketing.com/podcast/"&gt;https://renegademarketing.com/podcasts/&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="Paragraph SCXW11604083 BCX0"&gt;&lt;span class= "EOP SCXW11604083 BCX0" data-ccp-props="{}"&gt;To learn more about CMO Huddles, visit &lt;a href= "https://cmohuddles.com/"&gt;https://cmohuddles.com/&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt;</description>

Attribution is one of the toughest challenges for modern marketers—how do you measure what truly drives revenue in a complex, multi-touch journey? In this episode, Drew Neisser sits down with , Founder and CEO of  and , to unpack the intricacies of...

Renegade Marketers Unite

425: Unlocking Marketing Attribution

425: Unlocking Marketing Attribution

Description