<description>&lt;div class="SCXW244151050 BCX0"&gt; &lt;div class="OutlineElement Ltr SCXW244151050 BCX0"&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;What’s on the horizon for B2B marketing in 2025? In this episode, guest host&lt;/span&gt;&lt;/span&gt; &lt;a class="Hyperlink SCXW244151050 BCX0" href= "https://www.linkedin.com/in/jamie-gier/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW244151050 BCX0" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0" data-ccp-charstyle= "Hyperlink"&gt;Jamie Gier&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; &lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;steps in for Drew Neisser to explore where top CMOs are placing their bets for the future. Joined by&lt;/span&gt;&lt;/span&gt; &lt;a class="Hyperlink SCXW244151050 BCX0" href="https://www.linkedin.com/in/charlesgroome/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW244151050 BCX0" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0" data-ccp-charstyle= "Hyperlink"&gt;Charles Groome&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; &lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;of&lt;/span&gt;&lt;/span&gt; &lt;a class= "Hyperlink SCXW244151050 BCX0" href="http://www.biz2credit.com/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW244151050 BCX0" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0" data-ccp-charstyle= "Hyperlink"&gt;Biz2Credit&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;,&lt;/span&gt;&lt;/span&gt; &lt;a class= "Hyperlink SCXW244151050 BCX0" href= "https://www.linkedin.com/in/tom-bianchi/?originalSubdomain=uk" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW244151050 BCX0" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0" data-ccp-charstyle= "Hyperlink"&gt;Tom Bianchi&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; &lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;of&lt;/span&gt;&lt;/span&gt; &lt;a class= "Hyperlink SCXW244151050 BCX0" href="https://www.acquia.com/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW244151050 BCX0" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0" data-ccp-charstyle= "Hyperlink"&gt;Acquia&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;, and&lt;/span&gt;&lt;/span&gt; &lt;a class= "Hyperlink SCXW244151050 BCX0" href= "https://www.linkedin.com/in/joshualeatherman/" target="_blank" rel="noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW244151050 BCX0" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0" data-ccp-charstyle= "Hyperlink"&gt;Josh Leatherman&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; &lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;of&lt;/span&gt;&lt;/span&gt; &lt;a class= "Hyperlink SCXW244151050 BCX0" href= "https://www.serviceexpress.com/" target="_blank" rel= "noreferrer noopener"&gt;&lt;span class= "TextRun Underlined SCXW244151050 BCX0" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0" data-ccp-charstyle= "Hyperlink"&gt;Service Express&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;, this conversation dives deep into the strategies, tools, and tactics poised to drive success in the coming year.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW244151050 BCX0"&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;In this episode:&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW244151050 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW244151050 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW244151050 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW244151050 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;Charles Groome shares his top three bets for 2025, including brand-led events, cross-channel marketing, and influencer strategies tailored to niche audiences.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW244151050 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW244151050 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW244151050 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW244151050 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;Tom Bianchi reveals how Acquia is aligning new product launches with focused segmentation and ABM tactics to optimize marketing ROI.&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW244151050 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW244151050 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW244151050 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW244151050 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;Josh Leatherman explores how marketers can leverage AI to enhance analytics, drive predictability, and sharpen account-based sales and marketing strategies.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW244151050 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW244151050 BCX0"&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;The group also explores the results from a 5-part poll series&lt;/span&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;:&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW244151050 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW244151050 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW244151050 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW244151050 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;40% of marketers expect budget increases in 2025.&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW244151050 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW244151050 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW244151050 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW244151050 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;Events are regaining their place as a top investment area, beating out online marketing.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW244151050 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW244151050 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW244151050 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW244151050 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;Demand generation continues to dominate, with 51% prioritizing it over brand building.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW244151050 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="ListContainerWrapper SCXW244151050 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW244151050 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW244151050 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;Clarity and collaboration emerged as the most critical skills for marketing teams in 2025.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW244151050 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="SCXW244151050 BCX0"&gt; &lt;div class="ListContainerWrapper SCXW244151050 BCX0"&gt; &lt;ul class="BulletListStyle1 SCXW244151050 BCX0" role="list"&gt; &lt;li class="OutlineElement Ltr SCXW244151050 BCX0" role="listitem" data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props= "{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="5" data-aria-level="1"&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;Owned content and SEO are expected to deliver the highest ROI next year&lt;/span&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;.&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW244151050 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW244151050 BCX0"&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "TextRun SCXW244151050 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW244151050 BCX0"&gt;Tune in to hear how these marketing leaders are preparing for the challenges and opportunities of the year ahead—and take away actionable insights for your own 2025 planning.&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW244151050 BCX0" data-ccp-props="{}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "EOP SCXW244151050 BCX0" data-ccp-props="{}"&gt;For full show notes and transcripts, visit &lt;a href= "https://renegademarketing.com/podcast/"&gt;https://renegademarketing.com/podcasts/&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="Paragraph SCXW244151050 BCX0"&gt;&lt;span class= "EOP SCXW244151050 BCX0" data-ccp-props="{}"&gt;To learn more about CMO Huddles, visit &lt;a href= "https://cmohuddles.com/"&gt;https://cmohuddles.com/&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;/div&gt;</description>

Renegade Marketers Unite

Drew Neisser

426: B2B Marketing Strategy: 2025 Edition

DEC 6, 202456 MIN
Renegade Marketers Unite

426: B2B Marketing Strategy: 2025 Edition

DEC 6, 202456 MIN

Description

What’s on the horizon for B2B marketing in 2025? In this episode, guest host Jamie Gier steps in for Drew Neisser to explore where top CMOs are placing their bets for the future. Joined by Charles Groome of Biz2Credit, Tom Bianchi of Acquia, and Josh Leatherman of Service Express, this conversation dives deep into the strategies, tools, and tactics poised to drive success in the coming year.

In this episode: 

  • Charles Groome shares his top three bets for 2025, including brand-led events, cross-channel marketing, and influencer strategies tailored to niche audiences. 

  • Tom Bianchi reveals how Acquia is aligning new product launches with focused segmentation and ABM tactics to optimize marketing ROI. 

  • Josh Leatherman explores how marketers can leverage AI to enhance analytics, drive predictability, and sharpen account-based sales and marketing strategies. 

The group also explores the results from a 5-part poll series: 

  • 40% of marketers expect budget increases in 2025. 

  • Events are regaining their place as a top investment area, beating out online marketing. 

  • Demand generation continues to dominate, with 51% prioritizing it over brand building. 

  • Clarity and collaboration emerged as the most critical skills for marketing teams in 2025. 

  • Owned content and SEO are expected to deliver the highest ROI next year. 

Tune in to hear how these marketing leaders are preparing for the challenges and opportunities of the year ahead—and take away actionable insights for your own 2025 planning. 

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/