<description>&lt;p&gt;Former CMO of Tishman Speyer and newly appointed CMO of Moelis Australia Hospitality Management, Michaella Solar-March joins us for a conversation around community x physical spaces x commerce. Michaella talks to us about innovating legacy real estate asset, Rockefeller Center - turning it into an experience that echoes authentic New York. She shares how her team evolved the thinking of one of the largest real-estate property management and development companies in the world - moving one of the biggest campuses in NYC from transactional to transformational, including the process for aligning the organization to embrace (and act on) the hospitality-inspired thinking she brought to the brand. Plus don’t miss her BUY, BYE, BY.  &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Our partners at Yieldmo return for part 3 of our 4-part series on how they are reimagining contextual targeting.&lt;/p&gt;&lt;p&gt; &lt;/p&gt; Learn more about your ad-choices at &lt;a href="https://www.iheartpodcastnetwork.com"&gt;https://www.iheartpodcastnetwork.com&lt;/a&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

ADLANDIA

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Marketing for Longevity, Not Leasing, with Michaella Solar-March

NOV 5, 202160 MIN
ADLANDIA

Marketing for Longevity, Not Leasing, with Michaella Solar-March

NOV 5, 202160 MIN

Description

Former CMO of Tishman Speyer and newly appointed CMO of Moelis Australia Hospitality Management, Michaella Solar-March joins us for a conversation around community x physical spaces x commerce. Michaella talks to us about innovating legacy real estate asset, Rockefeller Center - turning it into an experience that echoes authentic New York. She shares how her team evolved the thinking of one of the largest real-estate property management and development companies in the world - moving one of the biggest campuses in NYC from transactional to transformational, including the process for aligning the organization to embrace (and act on) the hospitality-inspired thinking she brought to the brand. Plus don’t miss her BUY, BYE, BY.  


Our partners at Yieldmo return for part 3 of our 4-part series on how they are reimagining contextual targeting.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.