The IAB Australia Podcast

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, explores the dynamic world of gaming advertising with industry experts Yun Yip, Chief Commercial Officer at iion, and Ori Gold, CEO and Co-Founder of Bench. Together, they discuss new research on attention across various gaming formats, revealing the untapped potential of this medium in reaching diverse audiences. The conversation delves into the misconceptions surrounding gaming demographics, the importance of creative integration, and the evolving measurement landscape. Tune in to discover actionable insights for marketers looking to harness the power of gaming in their advertising strategies.

In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Henry Hellegas, Sales Director of Perion, and Lee Foster, Head of Product at Nunn Media. Together, they delve into the evolution of programmatic digital out of home advertising, discussing the significant growth in agency adoption and the challenges of understanding this dynamic medium. Discover their unique career journeys, gain insights into the importance of dynamic creative optimisation, and learn actionable strategies to effectively leverage programmatic buying for impactful advertising campaigns. Listen now!

In this episode of the IAB Australia Podcast, host Gai Le Roy, CEO of IAB Australia, engages with industry leaders Jade McDade from Skimlinks and Jodine Wolman, co-founder of Sortd. Together, they explore how wishlists are revolutionising the online shopping experience and driving growth for entrepreneurs. Discover their unique journeys, gain insights into leveraging consumer trends, and learn actionable strategies to transform wish lists into powerful tools for business success.

In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Rob Odd, CEO of Epsilon, and Kelly Wearmouth, Managing Director AUNZ of Mars United Commerce, to explore the hot topics in retail media. The discussion focuses on the challenges and opportunities within the digital advertising landscape, particularly around addressability, measurement, and the impact of consumer data privacy reforms.

Rob and Kelly share their insights on how brands can leverage data to create personalised experiences while navigating the complexities of a rapidly evolving market. They emphasise the importance of collaboration, innovation, and a unified approach in driving success amidst changing consumer behaviours and technological advancements. Listen now!

In the latest episode of the IAB Australia podcast, CEO Gai Le Roy speaks with Sam Kozlowski, co-founder of The Daily Aus, and Doron Ostrin, CEO of Thanks, to explore the evolving landscape of media and advertising. The conversation delves into the challenges and opportunities faced by media companies, particularly in diversifying revenue streams amidst shifting consumer behaviours and the rise of AI. Together, Sam and Doron highlight the significance of adaptability, creativity, and audience engagement in navigating the complexities of the digital advertising world.