Welcome to episode 2555 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, Beyond the Border: why Mexico matters for Italian wine.

Speaker: Larissa Lawrence IWA, Moderator: Diva Maddalena Moretti Polegato

While often overlooked, Mexico is a dynamic, fast-evolving wine market with growing demand for premium and lifestyle wines—especially among younger urban consumers in cities like Mexico City, Guadalajara, and Monterrey - and in high-end international tourist destinations. As local wine culture develops, Italian wines have a unique opportunity to position themselves as aspirational, food-friendly, and authentic. This session explores distribution models, regulatory pathways, consumer behavior, and on-trade opportunities—especially in the context of Mexico’s strategic proximity to the U.S. and rising gastronomic tourism.

The Italian Wine Podcast is proud to be a media partner of wine2wine Vinitaly Business Forum and is pleased to present this series of conversations from Vinitaly.USA in Chicago. wine2wine Vinitaly Business Forum is an international wine business event, held annually since 2014. This year the Forum was held alongside Vinitaly.USA in Chicago, taking it outside of Verona for the first time.

Full details about this and all other wine2wine Vinitaly Business Forum sessions available online at: https://www.vinitaly.com/en/forum/wine2wine-vinitaly-business-forum/programme/.     

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