Welcome to the On the Road Edition and the Episode 2583 of the Italian Wine Podcast. In this episode, Stevie Kim chats with Amy Gross, President of Women For WineSense and CEO of VineSleuth and Wine4.Me, about wine marketing, personalized wine experiences, and her role in Houston’s prestigious Rodeo Wine Competition. They also explore the history and mission of Women For WineSense in reshaping how wine is perceived. More about today’s guest: Amy Gross is a wine technology entrepreneur and Founder & CEO of VineSleuth and Wine4.Me, platforms that use sensory science, data, and artificial intelligence to help people discover wines they truly enjoy. Her work focuses on flavor-based wine recommendations, moving beyond traditional scores toward personalized taste matching. VineSleuth’s technology is used by wineries, retailers, and restaurants to improve customer experience and increase engagement through data-driven personalization. Amy is a frequent international speaker at major wine and business events, where she explores the future of wine, AI, and consumer behavior. She is also National President of Women For WineSense and has been recognized as a rising leader in the global wine industry. Connect: Website: https://vinesleuth.com/ https://wine4.me/  Linkedin: https://www.linkedin.com/in/amycgross/  Instagram: https://www.instagram.com/amy_c_gross/  More about the host: Stevie Kim is an Italian wine marketing & communication expert, bandpositioning specialist, and public speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale. The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series. Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods! Connect: Instagram: https://www.instagram.com/steviekim222/  LinkedIn: https://www.linkedin.com/in/stevie-kim-0646b04/  Youtube: https://www.youtube.com/@mammajumboshrimp  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/  Until next time, Cin Cin!