Welcome to the Asia Wine Market and Episode 2715 of the Italian Wine Podcast. In this episode of Almaty Special Edition, Roza Zharmukhambetova interviews Nisia David, Export Manager at Piccini 1882, responsible for Central Asia, several Balkan countries, and Israel. As Piccini 1882 prepares to participate in the Vinitaly Kazakhstan Roadshow for the second consecutive year, Nisia shares insights into the company's international strategy, evolving consumer trends, and the opportunities she sees in emerging wine markets. Key learning objectives: Discover the evolution of Piccini 1882 from a historic Tuscan winery to a multi-regional powerhouse. Analyze global export dynamics, shifting consumer trends, and brand management strategies. Examine the strategic potential of Kazakhstan and the practical joint marketing initiatives required to build a long-term brand foothold. More about today’s guest: Nisia David is the Export Manager at Piccini 1882, overseeing Central Asia, several Balkan countries, and Israel. Passionate about languages, cultures, and international markets, she developed a particular interest in the post-Soviet region during her studies in Moscow. After joining Piccini 1882 in a back-office role, Nisia pursued wine education through WSET and FISAR courses while gradually moving into export sales. Today, she combines her expertise in wine and international business to develop key export markets and strengthen the global presence of Piccini 1882. Connect: Website: https://www.piccini1882.it/en/  Instagram: https://www.instagram.com/picciniwines/  Linkedin: https://www.linkedin.com/in/nisia-david/?locale=en-US  More about the host: Roza Zharmukhambetova has a background in foreign languages and education. She discovered her passion for wine in Beijing, where she gained two years of experience in wine sales. Since returning to Kazakhstan, she has focused on studying Italian wine and exploring its regions. Roza holds certifications as an Italian Wine Ambassador (VIA), Italian Wine Scholar (WSG), Langhe Wines Ambassador (BBA), and Valpolicella Wine Specialist (VEP). She is also a member of the Kazakhstan Sommelier Association. Since the end of 2024, she has been a member of the Italian Wine Podcast (IWP) team, contributing her passion for Italian wine. Connect: Instagram: https://www.instagram.com/le_vin_en_rose/  LinkedIn: https://www.linkedin.com/in/rozazharmukhambetova/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  LinkedIn: https://www.linkedin.com/company/italianwinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  Youtube: https://www.youtube.com/@mammajumboshrimp  Until Next Time Cin Cin!