400,000 Referrals with Patti Tabris
Live from the SmartRecruiters booth at the HR Tech conference in Las Vegas, the boys hosted a session with Patti Tabris, Senior Director of Talent Acquisition at ResultsCX, who shared insights into leveraging employee referrals for recruitment. With 20,000 employees, ResultsCX has seen tremendous success by generating over 400,000 referrals in two years, highlighting referrals as a potent yet often underutilized recruitment strategy. Patti emphasized that continuous improvement and innovation in their referral program, named ReferCX, not only reduces hiring costs but also enhances candidate quality and company culture. The program's effectiveness is boosted by integrating marketing strategies at launch and robust backend technology to handle referral tracking and bonus calculations. The company has implemented a tiered incentive system linked to employee retention and uses a leaderboard to boost engagement without extra costs. The referral initiative extends beyond immediate hires, creating a pool of future candidates, and is integrated into the company's onboarding process through a mobile app. This program, accounting for 25-30% of hires, focuses on internal culture but plans to explore external referrals and enhance gamification. The success of ReferCX is measured through clear goals, tracking, and employee feedback, demonstrating its significant impact on both employee satisfaction and retention.
