Cross Channel Customer Experience - Alicia Grande, Founder of Grande Cosmetics

APR 4, 202426 MIN
Beauty Is Your Business - beautytech and beauty innovation

Cross Channel Customer Experience - Alicia Grande, Founder of Grande Cosmetics

APR 4, 202426 MIN

Description

Host Jessica Quick of Buzz Beaute is joined by Alicia Grande, the CEO and Founder of Grande Cosmetics. Alicia discusses the beginnings of Grande Cosmetics, starting with the discovery of a lash-enhancing product and the journey to bring it to market. Alicia talks about the strategic moves and milestones that propelled the company's growth, including expanding into different channels and markets. She emphasizes the importance of safety and efficacy in their products and the challenges of combating counterfeits. 

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