On this episode we talk about social media with Dana Corriel MD, an internal medicine physician and creator of the SoMeDocs group. She recently left the practice of medicine to help physicians develop their online presence. Her goal is to help empower physicians reach their patients, a broader audience, and develop their brand and yet balance it with responsibilities as professionals, employees, etc. We talked about why she left medicine to pursue this opportunity.

Dr. Corriel runs master classes for physicians interested in improving or developing their presence. I am going to be a teacher in one of the upcoming courses (in Aug 2020) for those who want to start a podcast. If you are interested, here is the link.

Note this episode was recorded just prior to the Covid shutdowns in March 2020 and yet is timely because we just saw the power of physician social media this week when the journal of vascular surgery published and then retracted an article about social media posts of vascular surgery residents and fellows. That article was probably published to a very narrow audience, yet was able to be circulated widely because of twitter, facebook, instagram, etc. The article created a firestorm because of the techniques and judgements of its authors about the posts and calling pictures of female physicians in bathing suits potentially inappropriate but not the same of male physicians. Anyway there was a very quick and appropriate backlash which prompted retraction of the article and wide reassessment of gender biases in medicine in a way that traditional media could not have done.

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Here is a link to the SoMeDocs website where you can find out more information about what Dr. Corriel is doing to help physicians with the sometimes confusing world of social media.

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