Higher Voltage

On this episode of Higher Voltage, Kevin Tyler sits down with higher ed strategist and author Elliot Felix to explore the concept of the connected college. From silo-busting strategy to integrating career development into the academic experience, Felix shares an evidence-based playbook for aligning teams, redesigning systems, and improving outcomes for all students.

HBCU enrollment is gaining momentum—and strategy is driving the surge. In this episode of Higher Voltage, Kevin Tyler speaks with Tanya Clark of 3 Enrollment about record-breaking male enrollment, intentional digital marketing, and how data, capacity planning, and student-centered systems are shaping the future of HBCUs.

In this episode, Kevin Tyler interviews Marina Cooper, the Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University. They discuss the ‘Research Saves Lives’ campaign, which aims to communicate the value of research in higher education amidst federal funding cuts. The conversation covers the campaign's inclusive approach, its impact on the community, and the metrics for success, highlighting the importance of collaboration and effective communication in the current climate of higher education.

Kevin Tyler talks with researcher David Lazer about new national polling that reveals a more nuanced picture of how Americans view colleges and universities. They unpack long-term trust trends, the role of partisanship, and what higher ed leaders should take away from the data.

Colorado Mesa University’s Featherstone campaign flipped the script on higher ed marketing with humor and honesty. Kevin Tyler talks with Katlin Birdsall, AVP for Marketing and Brand Strategy, about challenging elitism, connecting with first-gen students, and taking creative risks that reflect institutional values.