2Bobs—with David C. Baker and Blair Enns

David describes the differences in what kind of people principals should hire during the early stage of their creative firm’s development when it’s all about “what we can afford,” the middle stage when it’s about “what we need,” and then...

Blair borrows a concept from finance and fitness to help creative agencies find the balance between low risk and high risk pricing strategies.

Blair interviews David about his new book, .   LINKS

Blair interviews David on his recent article about the idea that expertise does involve supplying answers, eventually, but mainly expertise is about asking the right questions, first, and then offering a few answers after the truth surfaces.   Links

Blair shares how to determine whether or not we are the advantaged player the “polite battle for control” within the game of sales, and how we can get the odds of winning the sale to be more in our favor.   Links