Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Tip of the WeekWhy You Need A Text Button On Your Website - https://www.sterlingsky.ca/why-you-need-a-text-button-on-your-website/Mike’s LinksSERP Alert - Profile on click of Pack on Twitterhttps://twitter.com/serpalerts/status/1661545627707408384?s=12&t=o-uoEcZmsD3rULHUqaXUFAStefan Somborac on Twitterhttps://twitter.com/stefansomborac/status/1660787775644336130?s=12&t=o-uoEcZmsD3rULHUqaXUFAGuidelines for your business showcase video - Google Business Profile Helphttps://support.google.com/business/answer/13568959Google Rich Results Test Tool Gains Brings Back Code Buttonhttps://www.seroundtable.com/google-rich-results-test-tool-adds-edit-code-button-35428.html3 new ways generative AI can help you searchhttps://blog.google/products/search/search-generative-ai-tips/First look at Google Search Generative Experience, SGEhttps://youtu.be/ZxJFJay9uN0How Google's New AI Impacts Local Search - Local Universityhttps://localu.org/how-googles-new-ai-impacts-local-search/Local Landing Pages: A Strategy For Ranking Local Search Termshttps://www.searchenginejournal.com/local-landing-pages/485948/Carrie’s LinksGoogle SGE: How Google's New AI Impacts Local Search - Joy Hawkinshttps://localu.org/how-googles-new-ai-impacts-local-search/Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients - Phil Rozekhttps://www.localvisibilitysystem.com/2023/05/30/culling-tools-other-expenses-an-easy-solid-that-seos-should-do-for-their-clients/https://www.seroundtable.com/google-search-console-performance-report-delayed-over-60-hours-35467.html - Barry Schwartz - RustyBrick Local SEO Statistics and Trends: a 2022 Report by ReviewTrackers - Shared by Darren Shaw on Twitterhttps://www.reviewtrackers.com/reports/local-search/Farewell to Last Week in Local - we hope to see you again, sometime in the future.  In the mean time be sure to check out local seo news at the Near Memo Podcasthttps://www.nearmedia.co/memo/Support the show

Tip of the WeekWhy You Need A Text Button On Your Website - https://www.sterlingsky.ca/why-you-need-a-text-button-on-your-website/Mike’s LinksFTC Announces Refund Claims Process for Fashion Nova Customers Affected by Deceptive Review Practices - https://www.ftc.gov/news-events/news/press-releases/2023/05/ftc-announces-refund-claims-process-fashion-nova-customers-affected-deceptive-review-practicesOutbound links - Yoast SEO Features • Yoast - https://yoast.com/features/outbound-links/Rand Fishkin - Is growth of Bing search leading to more zero click searches? on Twitter https://twitter.com/randfish/status/1659467780993740800?s=12&t=o-uoEcZmsD3rULHUqaXUFAGA4 transition Playbook | Analytics, SEO & Marketing Training -  Dana DiTomaso on Twitter - https://twitter.com/kp_playbook/status/1658578151847477248?s=12&t=o-uoEcZmsD3rULHUqaXUFAAllie Margeson GBP Service get higher visibility on Twitter - https://twitter.com/seoallie/status/1658956784650919937?s=12&t=o-uoEcZmsD3rULHUqaXUFAAllie Margeson Using ChatGPT to generate service relevant emoji on Twitter - https://twitter.com/seoallie/status/1658958972961931264?s=12&t=o-uoEcZmsD3rULHUqaXUFABug or Feature: Google Business Profile 'Image Not Approved' - https://www.nearmedia.co/google-business-profile-solving-images-not-approved-problem/Google Business Profiles Expanding Language Assistance Selection - https://www.seroundtable.com/google-business-profiles-expanding-language-assistance-options-35399.htmlGarrett Kite NMX Location Finder from Google on Twitter - https://twitter.com/garrettkite/status/1660039176446951425?s=12&t=o-uoEcZmsD3rULHUqaXUFAElizabeth’s Links Neeva Search Engine Shutting Down - Search Engine Land - https://searchengineland.com/neeva-shutting-down-427384Mobile First Indexing Rollout Complete After 6 Years - SERoundtable - https://www.seroundtable.com/google-mobile-first-indexing-batch-35425.htmlGoogle Announces Brand ShorthandMarketing, advertising, sales, and public relations - all through the lens of positioning.Listen on: Apple Podcasts   SpotifySupport the show

Tip of the WeekGoogle I/O Recap & Discussion https://www.youtube.com/live/cNfINi5CNbY?feature=shareMike’s LinksBusiness Formation Statistics - Monthly Interactive Visualizationshttps://www.census.gov/econ/bfs/visualizations/interactivegraphs.htmlNew ways AI is making Maps more immersivehttps://blog.google/products/maps/google-maps-updates-io-2023/Darren Shaw & Stefan Somborac - Changing (and spamming?) business names in other languages on Twitterhttps://twitter.com/darrenshaw_/status/1655700805054500865?s=12&t=o-uoEcZmsD3rULHUqaXUFAIssues adding images to a business profile - Google Business Profile Communityhttps://support.google.com/business/thread/215192962/issues-adding-images-to-a-business-profile?hl=enGoogle's Business Messages Rolling Out To Desktophttps://leadferno.com/blog/googles-business-messages-rolling-out-to-desktopNoah Links https://static.googleusercontent.com/media/www.google.com/en//search/howsearchworks/google-about-SGE.pdfhttps://www.linkedin.com/posts/darrenshawwhitespark_major-competitive-advantage-activity-7060274429188059136-m4DLSupport the show

Tip of the Weekhttps://searchengineland.com/google-search-to-become-more-visual-snackable-personal-and-human-411769  - Barry Schwartz - Google Search to become more “visual, snackable, personal, and human”Mike’s LinksGoogle Plans to Make Search More ‘Personal’ with AI Chat and Video Clipshttps://www.wsj.com/articles/google-search-ai-artificial-intelligence-chatbot-tiktok-67c08870Google "We Have No Moat, And Neither Does OpenAI"https://www.semianalysis.com/p/google-we-have-no-moat-and-neitherLocal Link Love: Securing Backlinks in Your Communityhttps://www.meetup.com/atlanta-seo-for-local-businesses-meetup/events/293201456Spotlight: Beyond the Google Monopolyhttps://www.brightlocal.com/blog/beyond-google-monopoly/Ep 112: Google’s Local Knowledge Panel – the CMS you never knew you had; Conversations with Claire Carlillehttps://www.nearmedia.co/ep-112/Luca Bove- Google Local Easter Egg on Twitterhttps://twitter.com/lithops/status/1653050414785339393Google Business Profile Community: My client has a listing including a sensitive word (poverty)https://support.google.com/business/thread/213179339Darren Shaw – Services visible from Desktop Local Finder on Twitterhttps://twitter.com/DarrenShaw_/status/1653902223041253376Google Local Business Panel: Chat With Live Agenthttps://www.seroundtable.com/google-local-business-panel-chat-with-live-agent-35347.htmlErin Links TOTW - https://searchengineland.com/google-search-to-become-more-visual-snackable-personal-and-human-411769  - Barry Schwartz - Google Search to become more “visual, snackable, personal, and human” https://www.seroundtable.com/google-explore-related-visual-search-snippet-35345.html - Barry Schwartz - Google Search Snippet With Visual Explore Featureshttps://www.sterlingsky.ca/breaking-boundaries-of-traditional-google-business-profile-categories-the-power-of-semi-unrelated-categories/ - Colan - Breaking Boundaries of Traditional Google Business Profile Categories: The Power of Semi-Unrelated Categorieshttps://searchengineland.com/local-seo-e-e-a-t-strategy-395449 - Harmony Huskinson - How to build an E-E-A-T strategy for local SEOSupport the show

Tip of The Weekhttps://www.searchenginejournal.com/wordpress-performance/485479/ Mike's LinksMike’s LinksNew retail research: Make your marketing work harderhttps://www.thinkwithgoogle.com/intl/en-154/consumer-insights/consumer-journey/retail-marketing-consumer-journey/Yelp unveils 3 new features to transform user experience and boost engagementhttps://searchengineland.com/yelp-unveils-3-new-features-to-transform-user-experience-and-boost-engagement-395939New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as "Direct"https://sparktoro.com/blog/new-research-dark-social-falsely-attributes-significant-percentages-of-web-traffic-as-direct/How to Choose the Best Category for Your Google Business Profilehttps://www.sterlingsky.ca/category-google-business-profile/ Pleper Chrome extensionhttps://pleper.com/index.php?do=chrome_extension&ssd=1237Darren Shaw - Impact of Google selected services on rank before, after and before on Twitterhttps://twitter.com/DarrenShaw_/status/1652015709235613696Krystal Taing - Bulk Upload Help doc tips on Twitterhttps://twitter.com/krystal_taing/status/1651953090986414080?s=12&t=o-uoEcZmsD3rULHUqaXUFAChris’ Linkshttps://www.searchenginejournal.com/wordpress-vulnerability-hits-1-million-using-header-footer-plugin/485712/  https://www.seroundtable.com/google-texting-validate-google-business-profiles-35294.htmlhttps://www.nytimes.com/2023/04/29/business/media/writers-guild-hollywood-ai-chatgpt.htmlSupport the show