Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.

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With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.

It sounds a bit cliché, doesn't it?

That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.

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Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it. 

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In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.

Some key takeaways:

•  Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame.
•  Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your business expertise, human interest, or passion points.
• Embrace transparency: Build trust with your audience by being honest and authentic in your marketing, without resorting to exaggeration or overpromising.
• Think beyond the obvious: Challenge yourself to find fresh, unconventional angles that set your brand apart from the competition.
• Tailor your angle to the medium: Understand how to adapt your story ideas for different marketing channels, from email subject lines to podcast episode titles.

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Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including:

• The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobs
• How Paul made the leap from a successful corporate career to pursue what made him feel truly alive
• The unexpected truth about the relationship between money and the willingness to take risks in career and life
• Paul's candid perspective on the challenges and rewards of trying to get paid for doing what you love
• The key realization Paul had about what makes work feel genuinely fulfilling and meaningful

If you're looking to blaze your own unique career path and create a life that lights you up, Paul's experiences and insights offer valuable food for thought. His story challenges conventional notions of success and invites you to consider what really matters to you in your work and life.

• (00:00) - Intro
• (01:58) - What's Paul's core idea behind the Pathless Path
• (05:34) - The process behind the interviews
• (10:33) - Is money important to change career path
• (14:55) - How doing what you like can push your career
• (18:24) - Discovering what makes you feel alive
• (27:14) - The unconventional launch of The Pathless Path
• (31:36) - The importance of genuine connection with people
• (39:16) - What are your yearnings?
• (45:02) - Is the traditional script being overwrote
• (51:11) - Summary
• (52:48) - Top 3 resources

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