<p>Welcome to the final episode of my three-part Winter Olympics series, in which we’re tackling one of the biggest controversies surrounding the recent Winter Olympics: fossil fuel sponsorship.</p><p>This episode focuses on the Ski Fossil Free campaign, initiated by activists Calum McIntyre and Nikolai Schirmer, which seeks to end fossil fuel partnerships across IOC and FIS events. </p><p>This incredibly effective feat of climate campaigning saw Nikolai deliver a petition - signed by over 20,000 people - to the IOC on the eve of the Games, an act which garnered much publicity and pushed the issue into the spotlight at a critical moment. </p><p>A week or so later, in an attempt to understand more about the campaign and its goals, I hosted an online panel featuring voices from across sport, activism and the outdoor industry, including campaign organiser Calum, Greenpeace, Creatives for Climate and Greenlandic Olympian Uqaaleq Slettemark.</p><p>We discussed the campaign, the role of athletes and brands in driving change, the challenges of effective climate activism — and the accusations of hypocrisy that inevitably follow. </p><p>It’s a conversation about where responsibility really sits when it comes to the future of outdoor sports, and as such is a fitting end to this short Olympic series. </p><p>--</p><p>This week’s codes to use for some big old savings: </p><p><strong>LOOKINGSIDEWAYS</strong> for HUGE savings on ski and snowboard hire with <a target="_blank" href="https://www.intersportrent.com/en?partid=f0c73f77b60e4c86bd0cd6299682d3ff">Intersport</a> this winter.</p><p><strong>LOOKINGSIDEWAYS10</strong> for 10% off any order from <a target="_blank" href="https://finisterre.com/">Finisterre</a> </p><p><strong>LOOKINGSIDEWAYSXDB</strong> for 15% off anything from <a target="_blank" href="https://dbjourney.com/en-gb">Db</a></p><p><strong>LOOKINGSIDEWAYS2026</strong> for 15% off any <a target="_blank" href="https://www.albioncycling.com/">Albion</a> purchase</p><p><strong>LOOKINGSIDEWAYS</strong> for a whopping 20% off anything from <a target="_blank" href="https://www.goodrays.com/">Goodrays</a>.</p><p><strong>LOOKINGSIDEWAYS</strong> for 15% off any <a target="_blank" href="https://uk.stance.com/">Stance</a> order</p><p>--</p><p>To find out more about what I do, <a target="_blank" href="https://lookingsideways.substack.com/s/hkc-discount-club">you can sign up as a subscriber to my Substack newsletter here</a>. There's a brilliant community and much more than just the podcasts.</p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.wearelookingsideways.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">www.wearelookingsideways.com/subscribe</a>