<description>&lt;p&gt;&lt;strong&gt;SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let's look back on our predictions for the year - did more brands take our advice and embrace the medium?&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start?&lt;/p&gt; &lt;p&gt;Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially. So, for most brands, the question isn&amp;rsquo;t should you have a podcast, it&amp;rsquo;s how bold and creative are you willing to be with your podcast?&lt;/p&gt; &lt;p&gt;Nick Schildberger and Nicole Goodman discuss podcasting&amp;rsquo;s seven-year itch, the call for brands to be bold and answer the all-important &amp;lsquo;why' and &amp;lsquo;how' to start a podcast for your business.&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;Podcasting Essentials is produced by:&lt;/p&gt; &lt;p&gt;&lt;strong&gt;SoundCartel&lt;/strong&gt;&lt;br&gt;&lt;a href="https://soundcartel.com.au/"&gt;soundcartel.com.au&lt;/a&gt;&lt;br&gt;+61 3 9882 8333&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

Podcasting Essentials

SoundCartel

S5E20 Summer Series: The why and how of podcasting in 2021

DEC 14, 202120 MIN
Podcasting Essentials

S5E20 Summer Series: The why and how of podcasting in 2021

DEC 14, 202120 MIN

Description

SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let's look back on our predictions for the year - did more brands take our advice and embrace the medium?

So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start?

Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially. So, for most brands, the question isn’t should you have a podcast, it’s how bold and creative are you willing to be with your podcast?

Nick Schildberger and Nicole Goodman discuss podcasting’s seven-year itch, the call for brands to be bold and answer the all-important ‘why' and ‘how' to start a podcast for your business.

 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.