<description>&lt;p&gt;&lt;strong&gt;SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast. Steve Pratt is a leading voice in the branded podcast space, so let's revisit his views on ROI based on the growing amount of consumption and engagement data at his finger tips.&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;Some people have a way of making observations that resonate. Steve Pratt is one such person. Co-founder of Pacific Content, Steve is a branded audio specialist and in his casual way, nails its reason for being. Chatting with co-hosts Nick Schildberger and Nicole Goodman, he also highlights growth opportunities in the audio and podcasting space and how tracking is coming into its own. An episode not to be missed.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Reference:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://blog.pacific-content.com/"&gt;Pacific Content blog&amp;nbsp;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;Podcasting Essentials is produced by:&lt;/p&gt; &lt;p&gt;&lt;strong&gt;SoundCartel&lt;/strong&gt;&lt;br&gt;&lt;a href="https://soundcartel.com.au/"&gt;soundcartel.com.au&lt;/a&gt;&lt;br&gt;+61 3 9882 8333&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

Podcasting Essentials

SoundCartel

S5E21 Summer Series: Branded audio nailed with Steve Pratt

DEC 28, 202137 MIN
Podcasting Essentials

S5E21 Summer Series: Branded audio nailed with Steve Pratt

DEC 28, 202137 MIN

Description

SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast. Steve Pratt is a leading voice in the branded podcast space, so let's revisit his views on ROI based on the growing amount of consumption and engagement data at his finger tips.

Some people have a way of making observations that resonate. Steve Pratt is one such person. Co-founder of Pacific Content, Steve is a branded audio specialist and in his casual way, nails its reason for being. Chatting with co-hosts Nick Schildberger and Nicole Goodman, he also highlights growth opportunities in the audio and podcasting space and how tracking is coming into its own. An episode not to be missed.

Reference:

Pacific Content blog 

 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.