Every organization has a culture—but not every leader is shaping it intentionally. In this episode, Jenni Catron explains why culture is one of the most important (and often overlooked) responsibilities of leadership. In this conversation with GLN President and CEO David Ashcraft, Jenni offers a practical definition of culture, along with clear ways to translate values into everyday behaviors and reinforce them through consistent rhythms. Jenni also outlines what it actually takes to change culture—where to start, how long it takes, and why many efforts stall. Along the way, she highlights the subtle signs of an unhealthy culture and the role leaders play in either reinforcing or correcting them. If you're responsible for a team, this conversation will help you take a more intentional, long-term approach to building a culture where people and performance can thrive.