From the first banner ad in 1994 to programmatic mobile ads, the internet as we know it was built on one thing: advertising. In this explosive episode of Secret Leaders, we break down the untold story of how ads didn’t just fund the web—they engineered it. You will learn: The birth of banner ads with AT&T’s legendary 44% CTR Google AdWords’ rise and the search ad revolution How Facebook’s targeting reshaped elections Mobile & programmatic ads that track your every move The next frontier: Ad-powered payments Watch our full interview with Philip Belamant on our feed now. He runs Zilch - the fintech redefining payments and ad performance. With a model that's 26.5x more efficient than Google Ads, Zilch is pioneering the future of attention-based commerce. _______________ Sign up to Wise Business banking: https://wise.com/uk/business/ Join Vanta and receive $1000 off: http://vanta.com/secretleaders

Secret Leaders

Leaders Media

How One Simple AT&T Ad Changed Internet History Forever

APR 4, 202515 MIN
Secret Leaders

How One Simple AT&T Ad Changed Internet History Forever

APR 4, 202515 MIN

Description

From the first banner ad in 1994 to programmatic mobile ads, the internet as we know it was built on one thing: advertising. In this explosive episode of Secret Leaders, we break down the untold story of how ads didn’t just fund the web—they engineered it.


You will learn:

  • The birth of banner ads with AT&T’s legendary 44% CTR
  • Google AdWords’ rise and the search ad revolution
  • How Facebook’s targeting reshaped elections
  • Mobile & programmatic ads that track your every move
  • The next frontier: Ad-powered payments


Watch our full interview with Philip Belamant on our feed now. He runs Zilch - the fintech redefining payments and ad performance. With a model that's 26.5x more efficient than Google Ads, Zilch is pioneering the future of attention-based commerce.



_______________


Sign up to Wise Business banking:

https://wise.com/uk/business/


Join Vanta and receive $1000 off:

http://vanta.com/secretleaders