How To Sell Your Online Or SaaS Business At Maximum Value With Mark Woodbury
NOV 18, 202144 MIN
How To Sell Your Online Or SaaS Business At Maximum Value With Mark Woodbury
NOV 18, 202144 MIN
Description
Most entrepreneurs’ exit strategy is selling their business. But how do you sell your business at the best price? <a href="https://www.linkedin.com/in/mark-woodbury/">Mark Woodbury</a> is the Managing Director at <a href="https://raincatcher.com/">Raincatcher</a>, helping entrepreneurs buy and sell remarkable companies. Today, he joins Bob Roark to break down the process behind how they help clients get maximum value for their businesses. He shares mistakes to avoid and things to prepare when you’re planning to exit and sell your business. Tune in for valuable insight on how to make your life’s work sellable!
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<h2>How To Sell Your Online Or SaaS Business At Maximum Value With Mark Woodbury</h2>
<strong>The big questions are, “How do business owners like us spend our own money, time and effort? How do we grow our business and jump the line that lets us accelerate the delivery of our products and services while being smart about our growth, profits, culture, instilling increased value in our business?” Those are the questions in this episode. We will share some of the answers.</strong>
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<strong>Our guest is Mark Woodbury. He's a Managing Director of </strong><a href="https://raincatcher.com/"><strong>Raincatcher</strong></a><strong>. Mark, welcome to the show.</strong>
I appreciate you having me on.
<strong>I appreciate your time. Tell us a bit of you and what got you from there to here?</strong>
My background was in finance and I have worked in finance as my first job out of school. I always had an itch for a little bit more independence and less rigidity than I had. Since this is my first job, there is supposed to be some rigidity and you have to earn your stripes a little bit. I learned a ton. I liked what I was doing but I had an itch towards self-employment. They say, “Necessity is the mother of invention,” meaning if you want to start a business and you don't have any money, you better figure out how to start a business with no money. For me, that was learning the digital space.
It was a very low barrier to entry to do business online, to build websites as a service. At that point, start a website, get into eCommerce with very low customer acquisition costs. That's what I did. I dabbled around online and figured things out the hard way. Initially, I taught myself a lot of hard lessons. I stumbled and fell many times but this was nights and weekends for a while and I ended up having some success.
I was at the right place and at the right time. That was an easier time to get into eCommerce. It's much more competitive now. There are a lot of software that has decreased the barrier to entry even further. There are probably 10, 20 times as many merchants online competing for the same ad space as when I’ve got into it.
I’ve got in and got my feet wet into self-employment. I learned the hard way about keeping your books and quarterly estimated taxes. I learned that lesson the hard way. Plenty of stumbles, as you have seen with yourself or potentially your clients. I ultimately ended up selling that. I didn't know what my next venture would be until I sold that company. Throughout the sales process, that's where I learned, “This is what I want to do.” I have done consulting at other firms before. I wanted to do consulting and eCommerce. I wanted to do consulting for some supply chains and logistics.
It didn't ring a bell but when I sold my company, I realized this is what this person does. They understand the M&A process and know who all the key players are. It's a lucrative space to be. It provides value. It's fun. It's very goal-oriented. I'm not racking up hours on somebody else's bill. I'm working for free most of the time until I close something. That's how I’ve got into the business brokerage space. I started at my own company with a partner and we had a couple of employees. After a few...