Process to Profitability
Process to Profitability

Process to Profitability

Samantha Mabe

Overview
Episodes

Details

Process to Profitability centers on strategic processes that reduce costs while increasing conversions, productivity, and efficiency for creative CEO women who are growing successful service-based businesses. We’ll discuss strategies that produce sustainable profits and how to apply these processes to your small business.

Recent Episodes

How to fix your funnel and increase conversions
OCT 19, 2023
How to fix your funnel and increase conversions

In this episode of "Process to Profitability," I have the pleasure of interviewing the amazing Katy Widrick, a funnel expert. We dive deep into the world of sales funnels and discuss how to fix them to improve conversions. Katy shares her insights on bringing more people into the funnel, creating compelling offers, and maximizing the average order value and lifetime value of customers. We also touch on the importance of personalizing the sales funnel and the onboarding process to increase customer satisfaction and retention. Whether you're a seasoned business owner or just starting out, this episode is packed with valuable strategies to take your sales funnels to the next level.

Timestamps:

  • [00:01:36] Meet Katy

  • [00:03:16] Career evolution and iteration that leads to business ownership

  • [00:13:14] The parts of a marketing funnel

  • [00:15:10] Your business needs to make a profit to have an impact

  • [00:20:08] Missed buying signals from potential customers

  • [00:26:33] The importance of your onboarding as an extension of your funnel

  • [00:28:24] Adding revenue expansion to your funnel

  • [00:30:16] Ask for the sale

  • [00:33:33] Funnels work for any type of business

  • [00:36:30] Quick funnel fixes you can implement this week

  • [00:41:29] Connect with Katy


Key Topics:

  • The importance of being mission-driven and serving the right audience with excellence as a business owner

  • The significance of having a strong offer that sells to the audience and the potential for unlimited success once the website is up and running

  • The discussion on fixing your funnel to improve conversions and identifying leaks in the funnel

  • Ideas on bringing more people into the funnel and the importance of believing in your service and creating ideal case scenarios for clients

  • A successful case study of a fitness funnel that focused on a 6-week program with additional options, emphasizing thoughtful curation

  • The speaker's personal journey as a business owner, navigating career decisions and their sweet spot in the online business world, specializing in funnels

  • Strategies for personalizing the sales funnel and outreach, addressing potential customers' questions and concerns

  • The importance of a well-designed onboarding process to support customers after the purchase and increase engagement and retention.


Resources:


play-circle
45 MIN
How to fix your funnel and increase conversions
OCT 19, 2023
How to fix your funnel and increase conversions
In this episode of "Process to Profitability," I have the pleasure of interviewing the amazing Katy Widrick, a funnel expert. We dive deep into the world of sales funnels and discuss how to fix them to improve conversions. Katy shares her insights on...
play-circle
45 MIN
How to fix your funnel and increase conversions
OCT 19, 2023
How to fix your funnel and increase conversions
In this episode of "Process to Profitability," I have the pleasure of interviewing the amazing Katy Widrick, a funnel expert. We dive deep into the world of sales funnels and discuss how to fix them to improve conversions. Katy shares her insights on...
play-circle
45 MIN
4 things to remove from your website right now (and 1 to add)
OCT 16, 2023
4 things to remove from your website right now (and 1 to add)

In this episode, I delve into practical strategies to optimize your website for attracting the right-fit clients. We emphasize the importance of viewing your website as a strategic journey, simplifying the user experience, and providing quick solutions to your clients' needs. We discuss four crucial elements to remove from your website: unnecessary equipment images, standalone pricing pages, complex dropdowns in the About section, and separate FAQ pages. Instead, I suggest integrating this information where it makes the most sense, such as services and contact pages. Additionally, I stress the significance of prominently displaying your location to help potential clients easily find you, even if your business is primarily online. By implementing these changes, you can create a website that efficiently guides visitors toward booking your services.

Timestamps:

  • [00:01:25] An easy-to-navigate website is essential to converting visitors into clients

  • [00:02:38] What you need to remove from your website

  • [00:02:44] Images of your equipment

  • [00:05:23] Your Pricing/Investment page

  • [00:07:17] About page drop-down links

  • [00:09:58] Your FAQ page

  • [00:12:51] Add your location to your website

  • [00:16:31] Make a plan to take action


Key Takeaways:

  • The importance of viewing your website as a strategic journey.

  • Simplifying the user experience and providing quick solutions to client needs.

  • Removing unnecessary equipment images from your website.

  • Replacing standalone pricing pages with comprehensive service pages.

  • The significance of prominently displaying your location for online and local businesses.

  • Simplifying the About section by consolidating information onto a single page.

  • Creating individual provider pages for team-based businesses.

  • Integrating frequently asked questions (FAQs) into relevant pages.

  • Using an FAQ anchor link in the footer to make FAQs easily accessible without diverting traffic from the website's strategic journey.


play-circle
18 MIN
4 things to remove from your website right now (and 1 to add)
OCT 16, 2023
4 things to remove from your website right now (and 1 to add)
In this episode, I delve into practical strategies to optimize your website for attracting the right-fit clients. We emphasize the importance of viewing your website as a strategic journey, simplifying the user experience, and providing quick...
play-circle
18 MIN