Selling From the Heart Podcast

Sheri Jacobs is an innovation keynote speaker, researcher, and CEO who helps organizations embrace change, spark innovation, and build smart risk-taking cultures. As founder of Avenue M Group, she has led research across more than a million data points, guiding leaders across industries, from healthcare to technology, on how to empower teams and drive sustainable growth.A three-time bestselling author, including The Unexpected Power of Boundaries, Sheri blends data, strategy, and real-world insight to help leaders turn bold ideas into action. With over 300 keynotes and workshops delivered worldwide, she is known for making complex challenges practical, actionable, and inspiring. Outside of her professional work, Sheri is a marathoner, board leader, and wildlife photographer, bringing curiosity and clarity into everything she does.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Sheri Jacobs to explore why boundaries are not limiting—they are liberating in sales and leadership. Sheri shares how clearly defined boundaries create trust, safety, and focus while enabling creativity and smarter risk-taking.Using powerful analogies, from fenced playgrounds to global marketing campaigns, Sheri explains the importance of defining the “what” (outcomes and constraints) before the “how” (execution). She also connects lessons from wildlife photography to sales, emphasizing patience, preparation, and adapting to changing conditions rather than trying to control outcomes.The conversation highlights how boundaries improve deal quality, strengthen relationships, and create clarity for both sales professionals and clients. This episode offers practical guidance for setting guardrails that drive better performance, deeper trust, and more meaningful results.KEY TAKEAWAYSClear boundaries create trust, safety, and stronger performance.Boundaries enable creativity and innovation, they don’t restrict it.Define the “what” (outcomes) before the “how” (execution).Patience and observation build more trust than rushing the sales process.Preparation makes success look effortless.HIGHLIGHT QUOTESThe fastest way to build trust and performance isn’t more freedom—it’s clear boundaries.It isn’t about controlling the conversation, it’s about respecting the buyer’s reality.Without boundaries comes chaos, sales chaos, deal chaos.Preparation makes luck look easy.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Owen Burns is a trusted advisor to CEOs and executive teams, with decades of leadership experience spanning Fortune 500 companies, Series A startups, and leading management consulting firms. Throughout his career, Owen has guided transformative cultural initiatives, supported IPOs, and delivered strategic impact across some of the world’s most respected organizations.His work has been featured in Forbes and Entrepreneur Magazine, and he is widely recognized for helping leaders build high-trust relationships that drive meaningful results. Owen is the author of The Power of Love and The Love Switch, where he explores how courage, care, and authentic connection transform leadership and business outcomes.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Owen Burns to explore the powerful role that love, defined as courage, care, and authenticity, plays in sales and leadership. Owen explains that “selling from the heart” means having the courage to genuinely care for others, even when outcomes are uncertain.He challenges the common belief that the opposite of love is hate, arguing instead that fear is the real barrier preventing people from building meaningful relationships and taking action. Owen introduces his relationship frameworks, Seven to Heaven and Five to Thrive, which help leaders and sales professionals build, strengthen, and sustain trust-based relationships.The conversation also highlights the Love Switch, a practical technique for responding with intention rather than reacting from fear. By recognizing fear and reframing interactions with empathy and clarity, sales professionals can foster deeper engagement, healthier conversations, and stronger long-term business relationships.KEY TAKEAWAYSCourage to care is the foundation of authentic selling and leadership.Fear, not hate, is the primary barrier that prevents meaningful conversations and relationships.The Seven to Heaven framework builds trust through truth, desire, courageous communication, humility, equality, commitment, and intimacy.The Five to Thrive principles sustain relationships through inspiration, patience, kindness, forgiveness, and celebration.The Love Switch process helps professionals respond intentionally rather than reacting from fear.Accountability grounded in care creates growth and stronger relationships.Loneliness and disconnection impact workplace performance and employee well-being.Trust-centered leadership unlocks deeper engagement and stronger results.HIGHLIGHT QUOTESSelling from the heart comes down to one simple thing: showing up with the courage to care.”“The opposite of love isn’t hate—it’s fear.”“Love is not the absence of leadership—love is the essence of leadership.”“When leaders show up with love—courage, care, and clarity—they unlock deeper engagement and stronger business results.”“Being nice and showing up with love are different things.”“We need to flip the switch—react out of love rather than respond out of fear.”“Sometimes we think the work ends when the relationship begins—but that’s when the real work starts.”ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Nick Glimsdahl is a leading authority in Customer Experience (CX) and Digital Transformation, specializing in the critical connection between authentic service and business success.As the Director of Contact Center Solutions at VDS and host of the weekly podcast Press 1 For Nick, Nick combines deep expertise in sales, marketing, and contact-center strategy to help organizations create effortless and human-centered customer experiences. He advises companies on aligning business goals, customer expectations, and employee experience—often guiding organizations through complex initiatives such as digital transformation and AI adoption.Nick is also the author of The Heart of Service, where he champions service models that scale operationally without losing empathy, helping leaders and teams build customer experiences that drive long-term loyalty and growth.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Nick Glimsdahl to explore the powerful idea that how you serve is how you sell. Nick explains that authentic selling begins with transparency, being honest about pricing, timelines, expectations, and outcomes so prospects can truly “see around the corner” and make informed decisions.The conversation highlights the often-overlooked period between contract signature and implementation, what Nick calls the “go-live gap.” When organizations fail to deliver a consistent experience during this phase, customers quickly lose trust, leading to buyer’s remorse, lost renewals, and missed referrals.Nick also shares lessons from his book The Heart of Service, emphasizing the importance of listening deeply to customers and frontline employees, reviewing sales conversations to improve performance, and aligning internal teams to deliver a unified customer experience. This episode offers practical strategies for sales professionals to build trust, create seamless handoffs, and focus on long-term relationships rather than short-term wins.KEY TAKEAWAYSTransparency about pricing, timelines, expectations, and results builds stronger customer trust.The “go-live gap”—the period between signing and implementation—is critical to customer satisfaction and retention.Long-term customer lifetime value should take priority over quick transactional wins.Sales professionals shape the customer experience because they are often the first face of the organization.Strong internal alignment between sales, implementation, and customer success ensures a consistent experience.Listening more than talking helps sales professionals better understand customer needs.Genuine care and attention toward prospects differentiate sellers in a crowded marketplace.HIGHLIGHT QUOTES“Selling from the heart means being transparent—about price, timelines, expectations, and results.”“The more I spoke, the better I sounded… but that didn’t mean people would buy.”“You don’t have to be great. You just have to beat the DMV… but somewhere between Zappos and the DMV.”“Care more than everybody else.”“You don’t close a sale. You open a relationship.”“Customers will easily go to your competitor—even if they have to pay more—for a better experience.”ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Paul Epstein brings a championship mindset to business leadership, shaped by a 15-year career as a top professional sports executive. During his tenure, Paul led billion-dollar NFL campaigns, broke Super Bowl revenue records, and drove record-setting sales turnarounds for NBA teams, demonstrating elite execution under pressure.Recognized by SUCCESS magazine as a top thought leader who consistently delivers results, Paul’s expertise has been featured on ESPN, NBC, Fox Business, and USA Today. Today, he speaks and consults globally, helping organizations convert potential into performance through his WIN MONDAY™ playbook. He is the bestselling author of The Power of Playing Offense and Better Decisions Faster.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Paul Epstein to discuss authentic selling, decision-making, and the philosophy behind Win Monday™. Paul introduces his “green light” framework, aligning head (mindset) and heart (authenticity), as the foundation for building self-trust that translates into market trust.Drawing from his research, Paul shares that 98% of people who accomplish something meaningful on Monday carry momentum through the rest of the week, while the majority of professionals view Monday negatively. He explains why winning Monday actually begins before Monday and outlines a simple but powerful routine: identifying three needle-moving actions the night before (including at least one sales impact activity) and executing them early.The conversation also explores personal standards, intentional culture-building, “owning your weather system,” and how momentum compounds when you consistently warm up every room you enter. This episode delivers practical tools for building confidence, consistency, and trust—one Monday at a time.KEY TAKEAWAYSWinning Monday creates winning weeks, months, and years.Momentum is intentional—98% of people who win Monday carry it forward.The “Green Light” framework: head + heart alignment builds self-trust and market trust.Winning Monday begins before Monday, preparation starts Friday, Saturday, or Sunday.Control your morning before others control your day.Identify three needle-moving activities nightly, including one sales-related action.You either warm up or cool down every room you enter—own your “weather system.”Standards define identity and long-term performance.HIGHLIGHT QUOTES“Show me the quality of your habits, I’ll show you the quality of your life.”“Winning Monday does not start on Monday. That’s non-negotiable.”“When you walk in a room, you either warm it up or cool it off.”“By 6 or 7 AM, it’s already a winning day. The rest of the day, I’m playing with house money.”“Standards are who you are, what you stand for, and how you show up all rolled into one.”“I’ve never heard after a great workout, ‘I totally regret that.’”ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  SUBSCRIBE to our YOUTUBE CHANNEL! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Robert J. Hunt is the business owner and peer group leader for REF Dallas, where he dedicates his expertise to elevating DFW-area CEOs and business owners. After spending the early part of his career in Marketing and Sales leadership, Robert made a significant pivot in 2013 to focus on helping leaders become the best versions of themselves. Through REF Dallas, he fosters a community of innovative minds, turning business challenges into profound opportunities for growth. Beyond the peer group, Robert provides personalized leadership coaching, emphasizing accountability and the pursuit of excellence for leaders committed to impact.SHOW SUMMARYIn this episode of Selling from the Heart Podcast. Larry Levine and Darrell Amy are joined by Robert J. Hunt, business owner, peer group leader for REF Dallas, and author of "Nobody Cares Until You Do," a guide to personal accountability. Robert defines selling from the heart as being genuine and authentic rather than relying solely on techniques and scripts. The conversation centers on accountability as ownership—distinct from responsibility—and emphasizes that salespeople must own their actions, attitude, energy, and results instead of blaming leads, the economy, coworkers, or tools. Robert outlines four victim traps—blame, excuses, "I can’t," and waiting/hope—and encourages taking immediate action, even starting with one small step. He stresses that real accountability involves inviting others in through vulnerability (e.g., a coach or trusted person who won’t enable excuses) while recognizing that only the individual can truly be accountable. Robert also addresses "head trash" and self-limiting beliefs, stating that identity caps performance and asserting that people are a "10" and can grow in every role. He shares a personal story of owing $90,000 in debt and selling their home to downsize as part of owning their situation and rebuilding. The episode includes how to get the book via Amazon, Audible (read by the authors), or at nobodycaresbook.com, and offers a free copy to the first two people who use the code word "Selling from the Heart." The hosts close by urging listeners to reflect rather than deflect, invest in themselves, and take action to build momentum.KEY TAKEAWAYSAccountability vs. Responsibility: Responsibility is what you do; accountability is owning how you do it - your attitude, energy, and entire effort.The Four Victim Traps: Blame, excuses, saying "I can't," and waiting/hoping keep you powerless.Own It to Change It: If you own your situation, you have the power to fix it. Nobody can force accountability on you.You Are Already a 10: You'll never perform higher than the identity you claim. Stop thinking you're less than a 10.Accountability Needs Vulnerability: Invite someone into your journey who won't accept excuses but will encourage your best.Take One Step Today: One small action builds momentum. Don't wait for perfect conditions.HIGHLIGHT QUOTES"Nobody cares about your junk unless you care enough to do something about it.""If you own it, you have the power to do something about it.""You'll never do any role in your life higher than the identity you claim to be. If you think you're a five, you'll never be more than a five.""We don't need someone who will make us feel better that we didn't do what we're supposed to do. We need people who will listen and encourage us to be the best version of ourselves.""The longer you stay as a victim, the less likely you will ever get out of it.""When you want the life you want, when you really, really want something, you won't give up. You'll press on.""Just own it. It doesn't get any better when you don't own it. It just gets worse."FOLLOW THE CONVERSATIONLearn more about Robert J. Hunt.LinkedIn: https://www.linkedin.com/in/roberthuntceo/Learn more about Darrell and Larry.Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/Website: https://www.sellingfromtheheart.net/ADDITIONAL RESOURCESDiscover Heart-Centered Leadership:Explore the Culture from the Heart Podcast and uncover the secrets to thriving workplace cultures. Know a visionary CEO? Nominate them today at 👉 www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust WorldNow available on Audible! Transform your sales approach with insights that matter.  https://a.co/d/bOgH6IgGet exclusive access to the latest episodes, leadership strategies, and sales tips. Subscribe to Our YouTube Channel! https://www.youtube.com/@SellingFromtheHeartYour Daily Dose of Inspiration:Start each day with the motivation you need.https://daily.sellingfromtheheart.net/