On this episode, we have CEO Bruce Elliot from Memory Lane games. It all started as a chat in a humble pub with his co-founder, where they began to discuss their own mothers and how much joy they gained from reminiscing over old photos. Recognising the value of conversation for those with dementia and cognitive decline, they have utilised a gamification model with photos and images in an app.

Learn about the journey to over 50k downloads and users in 100 countries, how they can utilise digital biomarkers in neurological conditions, how working with the Mayo clinic in the USA is helping to scale the platform and the story behind their popular game about the iconic London underground.

Discover:

• How Bruce’s wisdom was developed during the dot.com boom
• How visual, cognitive, and emotional stimuli is connected to fine motor skills
• How stimulating memories on Vancouver and Sheffield, led to over 3000 games for those with dementia
• How users can search for recognisable cities from across the world to use the app
• How their premium service uses family photos and data
• How collaborating with the Alzheimer Association helped them test and modify the app
• How the games are designed to encourage conversation, not high scores
• How an elderly patient was able to overcome a traumatic experience using the app
• How the app can maintain or reduce the severity of symptoms in patients
• How collaborations with Mayo Clinic and Arizona State University is scaling their product
• How the app can track deteriorations in users with 7 clinical data points
• How their game play data has the potential to serve as healthcare data for early interventions
• How hyper-personalisation is what keeps the app competitive

Guest: Bruce Elliot
LinkedIn: Memory Lane Games
Website: https://memorylanegamesdirect.com/

Host: Dr Vinay Shankar
Website: https://www.oncedaily.co
Podcast: 15 Minutes With The Doctor