<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;CCW Digital's Matt Wujciak and Google's Rob Lawson discuss how Google has turned Search, Maps and more into a conversational experience with Business Messages.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Before Google, Rob started (and sometimes sold) companies focussed on mobile advertising, games, communities and messaging.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;In this fireside chat, you’ll learn:&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;-Different mobile commerce trends&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;-Emerging consumer behaviors in messaging&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;-How to meet customers where they are (and so much more).&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Rob also touches on how brands like Walmart, Vodafone, Dish, Levi's and JetBlue are successfully using business messaging for customer care, sales/acquisition, and marketing.&lt;/span&gt;&lt;/p&gt;</description>

CCW Digital: A Customer Service Online Platform

Seth Adler

Ep. 160: Google's Rob Lawson On The Future Of Business Messaging

OCT 28, 202121 MIN
CCW Digital: A Customer Service Online Platform

Ep. 160: Google's Rob Lawson On The Future Of Business Messaging

OCT 28, 202121 MIN

Description

CCW Digital's Matt Wujciak and Google's Rob Lawson discuss how Google has turned Search, Maps and more into a conversational experience with Business Messages.

Before Google, Rob started (and sometimes sold) companies focussed on mobile advertising, games, communities and messaging.

In this fireside chat, you’ll learn:

-Different mobile commerce trends

-Emerging consumer behaviors in messaging

-How to meet customers where they are (and so much more).

Rob also touches on how brands like Walmart, Vodafone, Dish, Levi's and JetBlue are successfully using business messaging for customer care, sales/acquisition, and marketing.