Copywriters Podcast
Copywriters Podcast

Copywriters Podcast

David Garfinkel

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Episodes

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Copywriting lessons from David Garfinkel

Recent Episodes

Building A Fortune From Scratch, With Aaron Gentzler
APR 22, 2024
Building A Fortune From Scratch, With Aaron Gentzler
<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast366.jpg" /> <br />If you wanted to build your own home from scratch, it would be a good idea to talk to someone who’s done that, right? Same thing with a sales funnel that generates a level of income you can barely imagine. How do you build one? My advice is: Listen to our returning champion, Aaron Gentzler. Because he’s been there and done that. Multiple times. For example, Aaron led a team in growing a newsletter business by a factor of 12, from $4 million to nearly $50 million a year. Another example: Aaron wrote a promo in 2008 resulting in tens of millions of sales. His promo was so good that others in the company used his copy as a template, resulting in tens of millions of more sales. More than 10 years ago, when Bitcoin was trading at about $500, Aaron published research urging investors to learn more about crypto and speculate prudently. Anyone who took his advice in 2013 would have increased their investment by more than 100 times. As we’re recording today at the beginning of April, Bitcoin closed yesterday at $65,270. He’s done a lot more since then and is doing great things today. I mentioned those three examples because Aaron has a bold and steady knack for taking promotional ideas and turning them into money—lots of money. And if you’re looking for some clues as to how to do the same with a promotion you’re thinking about or working on, you’re in luck. This is Aaron’s third time on the show, and he’s agreed to come back today and share some of his best secrets for massive business growth. FREE training on building a funnel that won’t quit, from Aaron and his partner Shawn Twing. Starting on Tuesday, April 23, so sign up now: <a href="https://fullfunnelformula.co/?affiliate=dgarf" target="blank">https://fullfunnelformula.co/?affiliate=dgarf</a> <br><a href="https://copywriterspodcast.com/audio/listen.php?f=1689&m=download">Download.</a>
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-1 MIN
5 Entertaining Ways To Increase Sales
APR 8, 2024
5 Entertaining Ways To Increase Sales
<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast363.jpg" /> <br />Last week we had A-List Copywriter Donnie Bryant on to tell us that the era of salesmanship in print is over for copywriting, to be replaced by showmanship in print. He added that knowing how to sell is still a top priority, but today it’s almost imperative that you do it in an entertaining context. Donnie’s right. We’re in an entertainment era, that’s for sure. A couple days ago I was watching a Pulitzer-prize-winning reporter from the Washington Post describe some major breaking news with her prediction of how it would play out in the future in a movie. She started her description by saying, “In the Netflix version… ” Let’s just for a moment go back to the 1970s, when I was a journalist myself. Can you Imagine the summer of 1974, after Nixon resigns, Woodward and Bernstein on with Walter Cronkite, saying, “I think in the movie Robert Redford should play Woodward, and Dustin Hoffman can play Bernstein.” Never woulda, coulda or shoulda happened. In 1974. But that was then and this is now. And here we are. It’s Netflix’s world. We just live in it. So how does all this apply to copy? Not as much as you might imagine… but a lot more than you probably think. We’ll talk about that today. Get: The Persuasion Story Code <a href="http://shorturl.at/pzAEQ" target="blank">http://shorturl.at/pzAEQ</a> <br><a href="https://copywriterspodcast.com/audio/listen.php?f=1685&m=download">Download.</a>
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-1 MIN