Next Level Social Media Ads Podcast

Are you testing Facebook ads, or just changing everything at once? In this episode, learn how to make your tests more useful, focus on the biggest variables, and stop creating results you cannot actually learn from. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com

Looking to scale? What do you do when a Facebook ad is crushing it but you are not sure why? In this episode, learn how to study a winner, test your assumptions, and avoid making the wrong change to an ad that is already working. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com

Every quarter, when Meta announces their earnings and daily active people numbers, I do a quick bonus episode to talk about what this means for advertisers. Today's episode comes with a warning for advertisers as well. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com

Why does Meta give one Facebook ad almost all the budget while the others barely spend? In this episode, learn the difference between optimization and true creative testing and why low spend does not always mean an ad is a loser. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com

What's a "good" CTR, CPM, or cost per lead? The answer depends far more on your business than on industry benchmarks. In this episode, learn why comparing your Facebook ad results to everyone else can sometimes lead to bad decisions. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com