Screw It Just DO It with Alex Chisnall

In this Bite-Sized episode, I revisit my conversation with George Kruis, former England international rugby player and co-founder of fourfive. George explains how he and Dom began building their wellness brand while recovering from operations, sitting on physio beds and asking themselves how to take control of their recovery. This clip focuses on the early execution stage. He talks openly about setting up the company, learning how to operate outside the structure of professional sport, and why delegation, speed, and clarity are essential when you move into business. His honesty about the transition and the steep learning curve will resonate with anyone starting something new.Guest: George Kruis, co-founder of fourfive and former England rugby player.Key Takeaways:The first version of any business requires fast learning and deliberate action.Delegation is a skill founders must develop early.Your network is an asset only if you use it intentionally.Co-founders need different strengths to build momentum.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

A powerful five minute segment where David Yarrow reveals the moment he pivoted from sports photography to fine art and built a global brand.In this Bite-sized Screw It Just DO It session, I sit down with world leading fine art photographer David Yarrow to unpack the moment that changed his entire career. David explains how he went from struggling in finance to creating some of the most valuable photographic works in the world. He breaks down the thought process behind reinvention, why your subject choices define your relevance and how insecurity can fuel growth when channelled properly. This is an honest look at pivoting, risk taking and rebuilding from the ground up.Guest note: David Yarrow is one of the highest selling fine art photographers today, known for his cinematic wildlife and celebrity images.Key Takeaways:Reinvention demands a clear break from old identity and a willingness to start again.Creative success comes from choosing subjects that hold weight and meaning.Strong research separates average work from standout work.Insecurity is useful when it drives higher standards and sharper decisions.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

Aliett Buttelman went from fashion model to co-founder of Fazit, a beauty brand that exploded after a viral Taylor Swift moment. This episode breaks down what actually drives real growth.In this episode I talk with Aliett Buttelman about what it takes to build a brand from scratch and survive hyper growth. Aliett explains how a decade in fashion modelling shaped his approach to creative work and why he walked away from consulting to build Fazit with co founder Nina LaBruna. She shares how their glitter freckles went viral when Taylor Swift wore them and what actually happens behind the scenes when sales jump by thousands of per cent overnight. We dig into supply chain pressure, copycats, international expansion and what it means to keep a brand focused when attention moves fast.Guest: Aliett Buttelman, co founder of FazitKey Takeaways:Virality only matters when a brand has the operational foundation to handle demand.Copycats are inevitable but innovation and strong brand identity create defensibility.International expansion requires clarity of vision, not speed for the sake of it.Founders need consistent decision making to avoid drifting away from their original mission.🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It!  #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship

Jim Cregan built Jimmy’s Iced Coffee from a simple idea into a national brand. This episode captures how he pushed through debt, setbacks and doubt to create real momentum.Speaking with Jim Cregan reminded me how often founders underestimate the grind behind a brand that looks simple from the outside. Jim described the early days of Jimmy’s Iced Coffee when he was £50,000 in debt, unsure of the next step and carrying the pressure of keeping the business alive. What shifted things was not luck. It was action. Handwritten letters, direct outreach, relentless product sampling and a refusal to step back when the numbers looked bleak. This Bite sized episode is a sharp reminder that momentum usually starts at the point where most people quit.Guest: Jim Cregan, Co founder of Jimmy’s Iced CoffeeKey Takeaways:Momentum often begins when financial pressure is highest.Personal outreach can open doors large campaigns cannot.Simplicity and product quality build trust faster than branding claims.Resilience matters more than perfect planning in the early stages. 🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events. Real entrepreneurs. Real stories. Real strategies. 👉 Follow the show. Keep showing up. Screw It Just DO It! #ScrewItJustDoIt #FestivalOfEntrepreneurs #StartupLife #Entrepreneurship