Looksmaxxing is a 21st century Internet neologism referring to the process of maximizing one's own physical attractiveness. The term originated on male incel (meaning: "involuntarily celibate")[1] message boards in the 2010s.[2][3][4] Previously, the phrase's usage had been limited to obscure internet forums, but in the 2020s became popularized on TikTok by men.[3] Currently, the term refers to a specified view of male beauty, and is not frequently a term used by women in a non-satirical context.[3]