PodSchool

Should you release all your podcast episodes at once or drip them out weekly?

Binge-dropping feels efficient but it can seriously stunt your podcast audience growth.

In this episode, I break down why releasing everything in one go almost always performs worse than a steady weekly rollout and the rare situations where a binge drop does make sense.

What you’ll learn:

• Why binge releases kill your biggest growth engine: consistency
• How weekly drops boost discoverability, auto-downloads and listener trust
• Why “Why now?” matters when promoting your show
• When it’s actually fine to release everything at once
• The question to ask yourself before choosing a release strategy

EPISODE CREDITS:

Host: Rachel Corbett

LINKS & OTHER IMPORTANT STUFF:

Can paid ads grow your podcast audience? A year ago I would’ve said “no, don't bother.”

But after seeing a few campaigns actually convert this year, I’ve changed my answer to… a little.

In this episode, I break down why paid ads usually flop, when they can work, and the one thing you absolutely must track before spending a cent.

What You’ll Learn

• Why paid ads rarely convert for podcasters
• When they can work (and the 3 conditions that matter most)
• The biggest mistake people make with podcast ads
• How targeting, creative and tracking make or break your results
• Why you should never run ads until your podcast foundations are rock solid

EPISODE CREDITS:

Host: Rachel Corbett

LINKS & OTHER IMPORTANT STUFF:

If you’re used to traditional media like TV or radio, it’s easy to assume your podcast will only reach local listeners but that’s not how it works.

In this episode, I share how podcasting instantly makes you a global creator, what limits (if any) exist when it comes to reach and why monetisation is usually still local even if your audience isn’t.

What you’ll learn:

• Why your podcast is automatically international the moment you hit publish
• The difference between radio/TV and podcast distribution
• How Apple Podcasts and other storefronts curate their local content
• Why ad monetisation still tends to happen within your home market
• The mindset shift you need when you realise your audience can come from anywhere

EPISODE CREDITS:

Host: Rachel Corbett

Editing Assistance: Josh Newth

LINKS & OTHER IMPORTANT STUFF:

When you’re recording a podcast you need to think about your audience as individual people, rather than a collective, if you want to connect with them

In this episode, I explain why this is one of the most powerful ways to build connection, sound more natural and keep people coming back for more.

What you’ll learn:

• Why using collective language e.g. "You guys," "Ladies and Gentlemen" can disconnect you from your audience
• The words you need to use to make sure your audience feel you're speaking directly to them
• A simple trick to make solo recording feel more natural
• How to balance audience connection in solo vs. co-hosted shows

EPISODE CREDITS:

Host: Rachel Corbett

Editing Assistance: Josh Newth

LINKS & OTHER IMPORTANT STUFF:

Reading a script, word-for-word on your podcast is the fastest way to disconnect from your audience.

In this episode I share how to prepare for your record so you don't need a script, how to keep your delivery natural even if you've got notes and how to make sure you know where your going without having to write everything down, word-for-word.

What you’ll learn

• Why scripting your episodes isn't a good idea
• The simple notes system I use to make sure I'm prepared but not wedded to a script
• How to make sure you're in the moment so you can record the best possible episode

EPISODE CREDITS:

Host: Rachel Corbett

Editing Assistance: Josh Newth

LINKS & OTHER IMPORTANT STUFF: