<description>&lt;p&gt;Let's jump into today's topic: &lt;strong&gt;using your analytics to set your future SMART goals&lt;/strong&gt;.&lt;/p&gt; &lt;p&gt;In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that &lt;strong&gt;only 14%&lt;/strong&gt; were collecting marketing data — and even more shocking, &lt;strong&gt;only 4%&lt;/strong&gt; were using that data to inform strategy.&lt;/p&gt;</description>

Business of Craft

Leanne Pressly, CEO Stitchcraft Marketing

Using Your Analytics to Set SMART Goals

FEB 20, 202627 MIN
Business of Craft

Using Your Analytics to Set SMART Goals

FEB 20, 202627 MIN

Description

Let's jump into today's topic: using your analytics to set your future SMART goals. In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that only 14% were collecting marketing data — and even more shocking, only 4% were using that data to inform strategy.