<p>Loyalty platforms have evolved from sideline UA channels to commanding 25-50% of major studios&#39; media budgets. In this deep dive, VYBS founder Ido Raz breaks down everything game developers need to know about loyalty apps—from the basics to advanced strategies for maximizing player quality and LTV.</p><p>We cover the biggest misconceptions about incentivized traffic, why casual games benefit the most, and how to avoid the common mistakes that kill campaigns. Plus, Ido shares the single most overlooked KPI that changes how you evaluate traffic quality.</p><p>CHAPTERS:</p><p>00:00 Introduction</p><p>02:39 How Loyalty Apps Differ from Offerwalls</p><p>03:33 Business Model: From CPI to ROAS Optimization</p><p>05:28 Can Loyalty Be a Primary UA Channel?</p><p>11:25 Best Genres for Loyalty Platforms</p><p>12:29 The Magic Myth: Why Loyalty Requires Specialization</p><p>13:45 Are Loyalty Users Different from Traditional Players</p><p>17:20 When Should Studios Start Using Loyalty Apps?</p><p>18:54 The Cash Flow Advantage: 4 Months vs 2 Years</p><p>21:00 Timeline to Success: 1 Week to 7 Weeks</p><p>22:35 Patience vs Pressure: Learning Cycles</p><p>26:30 Using Loyalty to Amplify Live Events</p><p>27:53 Common Mistakes Studios Make</p><p>29:52 The Unrealistic KPI Problem</p><p>34:58 Loyalty vs App Store Competition</p><p>36:07 AI&#39;s Impact on Loyalty Platforms</p><p>40:36 Best Way to Spot Low-Quality Users</p><p>44:46 What&#39;s Next for VYBS?</p>