KWSM agency founder, Katie Wagner, spoke at the 2025 Brighter Web Conference about a new approach to marketing that goes beyond just traditional inbound and outbound—it's called Nearbound Marketing.
Links:
Katie’s talk on YouTube: https://www.youtube.com/watch?v=XpCx_TWUnBU&t=364s
Katie’s agency, KWSM: https://kwsmdigital.com/
Katie on LinkedIn: https://www.linkedin.com/in/katiewagnerkwsm/
Nearbound and the Rise of the Who Economy on Amazon: https://www.amazon.com/Nearbound-Rise-Economy-Jared-Fuller/dp/B0CW3DKVQD