In which Preston and Blake discuss how language works in terms of the way our brains remember names and ideas. We talk for a long while about this idea of "The Loneliness Generation": Where do we socially bond as adults? Are we good at word of mouth? We examine a CIGNA study on loneliness, leading into an analogy between social media and sneakers. We conclude talking about aesthetics, and how they (may or may not) bring out the nuances of a person's identity.