The Politics of Everything

Lizzie Macaulay is the owner of Write It! A copywriting service that helps entrepreneurs and business owners find and use their big voice to build a dedicated following. As a launch copy specialist, she supports business owners to create compelling, character-filled copy that sets their products, services and businesses up for success! She loves to collaborate with her clients on bold, brave pieces that inspire trust in a brand and build a genuine rapport with their audience. She writes from her heart and loves seeing the amazing work that comes out when working with a client who is on the same wavelength. As the world of generative AI has in some ways made the tasks connected to writing easier, this podcast is about the finer aspects of craft and even the mindset that can elevate your copy to be more than a string of words and structured ideas spat out from a chat tool. I wanted to find out more! I chat with Lizzie about: 1. How has the way we approach and deliver copywriting changed over time – give us some examples. 2. Generative AI tools like ChatGPT have upended many writing-based jobs – how do you utilise it so it's not a replacement for your skill set? 3. You talk about embracing one's voice – whether you are a natural speaker or an introvert – how do you help others do this? Sometimes I imagine copywriting is not entirely a personal exercise for a business. 4. The best way to approach copywriting vs other types of prose like a blog? 5. Takeaway: What is your final message for us on The Politics of Copywriting? Connect further: https://write-it.mykajabi.com/lizzie-macaulay-speaker-page POE LISTENER OFFER: Hey podcaster friends. Please note we have a new updated link for the 30% discount code for my Zencastr offer if you decide to use that platform as your own podcast recording and hosting place – even transcripts and videos included. For a 30% discount on your Zencastr platform subscription and to get podcasting faster, use this VIP Link: http://zen.ai/thepoliticsofeverything30

For over a decade, Doreen Brown has helped transform businesses, supporting clients to optimise for more income and impact. After struggling with burnout, Doreen decided to laser focus on how to do business with more ease while still growing my income. That's where Human Design comes in.  It completely changed her life and business. Her yearly profit doubled, and she had more time off to disconnect and enjoy time with her young family and improve her overall health and well-being. Once she began integrating this with my clients and seeing their results, she knew she had been given this mission to share it with more people. Now, Doreen aims to help as many female entrepreneurs as possible discover the best way to have a wildly successful business that supports their dreams & desires using her Optimised Operating System. In this show you can learn: 1. What human design is. 2. How can we use it in our lives and businesses? A few examples, please. 3. Is there limits or areas where it is not a solution for us? 4. How do you make human design work for you these days? 5. Can human design work with other philosophies? 6. Takeaway: What is your final message for us on The Politics of Human Design? Connect further: Website - https://doreenbrown.com/ Instagram - https://www.instagram.com/doreen.brown_ POE LISTENER OFFER: Hey podcaster friends. Please note we have a new updated link for the 30% discount code for my Zencastr offer if you decide to use that platform as your own podcast recording and hosting place – even transcripts and videos included. For a 30% discount on your Zencastr platform subscription and to get podcasting faster, use this VIP Link: http://zen.ai/thepoliticsofeverything30 #madeonzencastr

Exiting a business is something special and not everyone gets to do it graciously or profitably. My guest today Fleur Madden is a career entrepreneur with 20 years in business running 4 of her own companies. She is an award-winning businesswoman, experienced CEO/Founder/ Board Member, recognised industry expert and women in business speaker who was recently recognized as being in the Top 25 Businesswomen in QLD. She is currently the CEO for Women's jobs site Freelancing Gems which helps women redefine their 9 to 5 by connecting them to their next meaningful part time, freelance, contract roles. She is also the CEO and Founder of The Ginsburg Firm that coaches Female Founders to scale or sell their business. She is passionate about the advancement of women, the future of work for women, diversity, inclusion, closing the gender pay gap and women being paid what they are worth. Fleur started her first company The Red Republic at 23 that she sold 14 years later to a multinational listed on the New York Stock Exchange. Along her journey, she has acquired other businesses, founded an online beauty company Lulu and Lipstick that she sold in 2016, where just prior her makeup were in the gift bags for the 2016 Oscars. Fleur is a BIG believer that when women thrive, our communities thrive, and therefore works tirelessly raising funds and awareness for her chosen charities that support women and their children, The Forgotten Woman, Women's Legal Service and The Children's Hospital Foundation. You might have seen Fleur over the years in articles in The Collective, Marie Claire, Latte, Today Extra, Studio Ten and The Urban List. She has spoken at conferences around the world in Hong Kong, LA, NYC, Atlanta, South Africa and also in Australia. Fleur is a mum to Josiah and Theodore and wife to Jimmy, she lived in NYC in her early 30's, loves Pina Coladas and has a Camilla fetish. Her favourite saying driving her in business is " Don't Play Small." Hear from Fleur on: 1. A business exit strategy is a plan that a founder or owner of a business makes to sell their company or share in a company, to other investors or other firms. Initial public offerings (IPOs), strategic acquisitions, and management buyouts are among the more common exit strategies an owner might pursue. What has been your experience in these areas with your former businesses? 2. So how do you decide it's time to sell or leave? 3. What if you are not sure you want to go but are being forced? 4. Are there some common errors as one exit?. 5. Do brokers come into this process for selling a business or are there other ways this works for all parties, so it is streamlined? 6. Takeaway: What is your final message on The Politics of Business Exits? Connect further: www.freelancinggems.com Instagram - @fleurcmadden @freelancinggems @theginsburgfir POE LISTENER OFFER: Hey podcaster friends. Please note we have a new updated link for the 30% discount code for my Zencastr offer if you decide to use that platform as your own podcast recording and hosting place – even transcripts and videos included. For a 30% discount on your Zencastr platform subscription and to get podcasting faster, use this VIP Link: http://zen.ai/thepoliticsofeverything30 #madeonzencastr

Dr Lucy Burns is a smart woman! As a GP and lifestyle medicine doctor and has extensive training in psychological medicine. She ran a successful medical weight loss clinic which was the inspiration for creating an online learning platform with Dr Mary Barson called Real Life Medicine. They help people reclaim their health and weight by addressing the physiology and the psychology of weight management. We met through a course creator group called Her Empire Builder and she also has business smarts, let's add. Her experience running a medical weight loss clinic was the inspiration behind creating an online learning platform embracing and teaching low carb real food lifestyle and mindset change.Lucy's passion is navigating the often-fraught landscape of diet culture and societal glorification of thinness with the body positivity movement and the very real need for weight loss and its impact on health for a large proportion of our population. In this podcast, Lucy shares her views on: 1. How do you define healthy weight loss? 2. Diets don't work long-term. How can we be more realistic about our weight loss and gains and not get overwhelmed by so-called "rules" that may undermine our ability to maintain our weight? 3. Weight loss is big business and a health matter. Having adopted a low-carb way of eating yourself some years ago, and losing weight, is that the core of your advice? Or does it differ for varied people? 4. What role does mindset play in not just healthy weight loss but overall lifestyle? Your programs include mantras and hypnosis. How does that work? 5. Takeaway: What is your final message for us on The Politics of Healthy Weight Loss? Connect further: https://www.rlmedicine.com/ (99+) Dr Lucy Burns | LinkedIn [https://www.linkedin.com/in/drlucyburns/] POE LISTENER OFFER: Hey podcaster friends. Please note we have a new updated link for the 30% discount code for my Zencastr offer if you decide to use that platform as your own podcast recording and hosting place – even transcripts and videos included. For a 30% discount on your Zencastr platform subscription and to get podcasting faster, use this VIP Link: http://zen.ai/thepoliticsofeverything30 #madeonzencastr

Obu Ramaraj is the CEO of Smart Money Solutions, Money Management Expert, Speaker and Author of two books 'Smart Women, Smart Home loans: what your lenders won't tell you' is a guide and 'Smart Women, Smart Habits: Powerful practices to create your ideal financial future'. Her experience is quite unique in that she is a first-generation Australian Indian and worked as a research scientist in her previous life. She has built a successful business from ground up in finance while raising two young kids and acting as Chief Financial Officer at home. Obu is also a certified mBIT (multiple Brain Integration Technique) coach. Obu has been nominated for various awards and is an active community volunteer. Her mission is to help women take control of their financial lives. When women transform their relationship with money, they transform their relationship with life. After spending over a decade in the financial industry, Obu knows what is most important to plan and achieve the desired lifestyle for women – and it's not just about making more and more money. We discuss: 1. What was your childhood career dream? Did you achieve this or tell us your early work story? 2. What is the biggest myth around money and mindset? It has to be more than self-limiting beliefs right? 3. What do you do as a certified mBIT (multiple Brain Integration Technique) coach? Share with us what you do and how. 4. Are there some easy ways we can improve how we view money – tips or ideas we can share with the audience please. 5. Financial planning is a business – do we all need that kind of service or can we become savvy ourselves? Tell us your view and why/how. 6. Takeaway: What is your final message on The Politics of Money Mindsets? Connect further: Home - Oburamaraj [https://oburamaraj.com/] POE listener offer: Zencastr is my podcast platform of choice. Use my special link (zen.ai/thepoliticsofeverything30 [http://zen.ai/thepoliticsofeverything30]) and use code "THEPOLITICSOFEVERYTHING" to save 30% off your first three months of Zencastr professional. #madeonzencastr