Outdoor Adventure Lifestyle Podcast
Outdoor Adventure Lifestyle Podcast

Outdoor Adventure Lifestyle Podcast

Rick Saez

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From mountain towns to far-flung trails, host Rick Saez sits down with the people driving the outdoor and adventure travel world. Each week, you'll hear stories of exploration, creativity, and purpose — from guides and writers to conservationists and entrepreneurs — all united by a love of the outdoors and a life lived close to adventure.

Recent Episodes

542 Maren Hamilton Connects Outdoor Brands and Audiences Through Social Media
JAN 22, 2026
542 Maren Hamilton Connects Outdoor Brands and Audiences Through Social Media
In this episode, Rick Saez sits down with Maren Hamilton, an outdoor industry marketing expert known for helping iconic brands like The North Face build communities that genuinely connect — not just "engage." Show Notes Maren is a SHORTY Award winner, an Oregon Outdoor Alliance board member, and the founder of Outdoor Industry Coffee and Coworking. She's also led social strategy at brands like Starbucks and The North Face, and today she's helping outdoor brands and creators thrive through her work at Popfly. From the early days of Instagram and Starbucks' viral Pink Drink, to flying a helicopter to deliver a replacement rain jacket in New Zealand, Maren shares what it really takes to be a social-first brand — and why community management is one of the most overlooked growth opportunities in outdoor marketing. In This Episode, You'll Learn How Maren broke into the outdoor industry and landed at The North Face What the early days of social media marketing looked like inside Starbucks corporate How "social listening" helped inspire what became the Starbucks Pink Drink What it means to be a social-first brand (and not just treat social like another channel) Why community management is the most underrated growth lever for outdoor brands How The North Face pulled off a real-time viral moment with a helicopter jacket delivery How Maren thinks about balancing brand integrity with clickable content What makes a strong creator or athlete partnership — and what red flags to avoid The biggest challenges marketers are navigating right now (AI, creators, and trust) Why representation and inclusion still matter — even when the world gets louder Advice for smaller outdoor brands trying to make a real impact without a huge budget 🌲 Memorable Moments & Stories ⭐ From "Internet-Obsessed Kid" to Social Strategy Leader Maren shares how her love of the internet started early—teaching herself how to customize early social profiles—and how that curiosity turned into a career in digital marketing. ☕ The Starbucks "Pink Drink" Origin Story Before it became a menu staple, the Pink Drink was simply a customer-created hack that went viral. Maren explains how their team spotted it through early "manual social listening," engaged the creator, and helped turn it into a cultural moment. 🧥 The North Face Helicopter Jacket Story One of the wildest stories in the episode: a customer's waterproof jacket failed mid-hike in New Zealand… and she demanded a replacement delivered to the trail. Maren and her team made it happen — using real-time social, an athlete partner, and a helicopter. And the best part? The North Face CMO signed off with one simple message: "Go have fun." Follow up with Maren: Instagram LinkedIn Popfly Outdoor Industry Coffee and Coworking .
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30 MIN
540 Innovation at Altitude: AltiSnooze solves High Elevation Sleep Challenges Replay EP 495
DEC 16, 2025
540 Innovation at Altitude: AltiSnooze solves High Elevation Sleep Challenges Replay EP 495
Welcome to episode 540 of the Outdoor Adventure Lifestyle Podcast. A Holiday Replay of episode 495 with Will Schafer. Will is the Founder of Altisnooze, The Sleep Aid for High-Altitude. This week, on episode 495, I'm talking with Will Schafer, founder of ALTISNOOZE. The First-of-its-kind sleep aid for high-altitude. After struggling for years with sleeping during alpine adventures, Schafer came to learn from a sleep doctor that altitude insomnia is a thing. He connected with formulation experts to develop a natural solution, ALTISNOOZE. Facebook Twitter Instagram Love the show? Subscribe, rate, review, and share! Sign up for my Newsletter HERE I'd love to hear your feedback about the show! You can contact me here: [email protected] What Happened: For years, I chalked up my awful sleep in the mountains to bad luck. Every time I went to Summit County, Colorado, my nights were a mess—staring at the ceiling, waking up feeling like I'd been run over by a snowcat, and then trying to enjoy the outdoors while running on fumes. I blamed it on travel, excitement, bad pillows—you name it. But then I started noticing something weird. Friends on ski trips and camping adventures were having the same problem. Some of them, tough-as-nails hikers and backcountry warriors, were walking around like zombies after a single night at altitude. That's when I met Dr. Michael Breus, a legit sleep doctor, who hit me with a truth bomb: altitude insomnia is real. And worse? It affects up to 75% of people. Your body's struggling with low oxygen, which wrecks your sleep cycle, making it nearly impossible to rest. So, I set out on a mission to fix it. After a deep dive into research, testing a ridiculous amount of natural ingredients, and countless sleepless nights (for science), I created Altisnooze—a sleep aid designed specifically for high-altitude adventures, without the grogginess of melatonin. Principle: Bad sleep = bad adventure. Period. You can have the best gear, the most epic trail planned, and a perfect sunrise waiting for you—but if you don't sleep well, your trip is going to suck. Most people don't even realize altitude is the issue. They just assume they're bad sleepers, or that their body needs to "adjust." But waiting around for a week to acclimate? Not ideal when your trip is only a few days long. Good sleep isn't just about comfort—it's about performance, recovery, and actually enjoying the adventure you planned. Transition: A lot of outdoor lovers deal with this and don't even realize what's holding them back. They push through exhaustion, drink too much caffeine, or try to knock themselves out with melatonin—only to wake up feeling worse. That's exactly why I created Altasnooze. Because when you finally fix your sleep at altitude, everything changes—your energy, your performance, your mood, and most importantly, how much fun you have. That's Why: …we want to introduce you to Altisnooze and just dropped an episode of the Outdoor Adventure Lifestyle Podcast with Will Schaefer, founder of Altisnooze. He went from being a sleep-deprived mess in the mountains to developing a game-changing solution for adventurers who want to feel fabulous at altitude. In this episode, we dive into the science of altitude insomnia, how it messes with your body, and what you can do to fix it—so your next high-altitude trip doesn't turn into a sleepless disaster. Call to Action: If you've ever struggled to sleep in the mountains, this episode is your wake-up call. (Pun intended.) Don't let altitude ruin your adventure—get the inside scoop on fixing your sleep at high elevation and feeling your best. 🎧 Listen to the latest episode now → Podcast Link P.S. Want to try Altasnooze? Will's giving our listeners 20% off! Just use code OutdoorBiz20 at checkout. Because better sleep = better adventures. Show Notes Will Schafer ALTISNOOZE Dr. Michael Breus #Outdoor Adventure Lifestyle Podcast, #altitude insomnia, #AltiSnooze, #high altitude sleep aid, #altitude sickness, #sleep doctor, #Michael Breus, #adventure travel, #melatonin-free, #sleep disturbance, #alpinists, #electrolytes, #high altitude adventures, #natural supplements, #altitude symptoms
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38 MIN
538 Earl Hunter on the power of invitation (replay)
DEC 9, 2025
538 Earl Hunter on the power of invitation (replay)
Welcome to episode 538 of the Outdoor Adventure Lifestyle Podcast. A Holiday Replay of episode 501 with Earl Hunter. Earl is a motivational speaker and founder of The Unity Folks™. Welcome to the Outdoor Adventure Lifestyle Podcast. Today, on episode 501, Earl B. Hunter, Jr. from Black Folks Camp To make a second visit to The Show. is the Founder and President of Black Folks Camp Too — a marketing-driven business whose mission is to increase diversity in the outdoor industry by making it easier, more interesting, and more fun for Folks to go camping. He's an experienced business leader across multiple industries. He has been widely recognized for his ebullient personality, hard work ethic, and non-traditional approach to building relationships and closing deals. Facebook Twitter Instagram Love the show? Subscribe, rate, review, and share! Sign up for my Newsletter HERE I'd love to hear your feedback about the show! You can contact me here: [email protected] What Happened: It was the summer of 2017. I was clocking miles like a long-haul trucker, repping campers for a living. My 7-year-old son called me out—said I'd promised to take him to Mount Rushmore. He was right. I'd driven past it more times than I could count, but I'd never stopped. So we hit the road. We camped our way across the country, father and son, a Black duo in a tiny pop-up trailer, parking it beside some seriously decked-out RV setups. We saw the sights, roasted marshmallows, and somewhere near Albuquerque, we spotted something we hadn't seen in thousands of miles: another Black family camping. My son lit up and said, "Hey Daddy! Black people!" That moment stuck. We talked to the family—Kimberly and crew—and she said something that flipped a switch in my brain: "Why don't you change that then?" That "why not you?" hit hard. By the time we were driving up the California coast, the name Black Folks Camp Too was born. Principle: Too often, we wait for permission—permission to belong, to show up, to start something meaningful. But sometimes, it takes seeing the gap with your own eyes, feeling the silence in certain spaces, to realize: you're the one who's supposed to fill it. And in business, just like in the outdoors, if you're only serving the same people the same way… you're gonna miss the fire. The campfire, that is. Transition: Most people think getting more folks into the outdoors is about better gear or cool photos on Instagram. But that's not it. The real challenge is the invitation—and the welcome. And too many companies still don't know why the diversity gap exists, so they don't know how to fix it. That's why a lot of businesses are struggling. Not because there's no market—but because they don't see who they're ignoring. And even when they do? They get hung up on the word Black in the name… instead of focusing on the unity behind the mission. That's why: That's why this episode matters. Earl Hunter isn't just talking about camping—he's talking about culture, connection, and cracking open an industry that's been too exclusive for too long. He's not asking for handouts or kumbayas. He's showing up with data, vision, and a real plan to shift the outdoor industry before it goes broke. Call to Action (PAS style): If you've ever felt like the outdoor world wasn't built for you—or your brand's been stuck serving the same crowd—it's time to tune in. Ignoring the invitation problem won't fix it. But this episode will give you a fresh lens and a fire to take action. Hit play now. Let's change the campfire conversation. Show Notes: Earl Hunter Black Folks Camp Too Oboz Insoles Sylvansport Georgia Military College Appalachian State University Earl's Trail name: Icebreaker Mount Rushmore Unity Blaze Favorite piece of outdoor gear: OBOZ Insoles Favorite book: The Billion Dollar Bet, Bob Johnson Advice: the first advice I would give folks is, is to go to our unity, go to black folks camp too, and go to our Unity blaze map and find campgrounds that are on our map that are actually there. Those folks are truly invited and welcoming you to camp at their campground. I would also say to know before you go. Do as much research as you can. You have these devices now, and you have so many YouTube channels and things of that nature to learn about camping. Follow up with Earl: [email protected] Black Folks Camp Too Thank you for joining us on another episode of the Outdoor Adventure Lifestyle Podcast. Be sure to visit our website, rick saes.com. You'll find show notes and links to everything we talked about and more. And while you're at it, if you found value in this show, give us a rating on Apple Podcast or spread the word and tell a friend. That would really help us out too. We should tune in every week. Thanks again for listening to the Outdoor Adventure Lifestyle Podcast. #Outdoor Adventure Lifestyle Podcast, #Black Folks Camp Too, #Earl Hunter, #diversity in the outdoors, #Appalachian State, #Unity Blaze, #outdoor industry, #inclusion, #Unity Blaze partners, #outdoor community, #backpacking, #state parks, #Oboz Footwear, #Spacious Skies Campgrounds, #outdoor lifestyle, #RV camping, #outdoor participation, #unity in outdoors, #generational transfer, #environmental stewardship.
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50 MIN
539 Rick Saez Talks Adventure Travel w/Casey Hanisco (replay of 499)
DEC 2, 2025
539 Rick Saez Talks Adventure Travel w/Casey Hanisco (replay of 499)
Welcome to episode 539 of the Outdoor Adventure Lifestyle Podcast. Today, on this replay episode, I'm talking with Casey Hanisko. Casey is a distinguished leader in adventure travel. She's the former President of the Adventure Travel Trade Association and an executive coach helping tourism leaders navigate change. Recognized among the "50 Most Important Women in Travel," she shares her expertise through media, speaking engagements, and her "Leading Naturally" newsletter. Show Notes Casey Hanisko Linkedin Guest Focus Instagram Adventure Travel Trade Association The Leap That Terrified Me More Than Any Business Decision (And What It Taught Me About Leadership) Ever stood at the edge of something terrifying—knowing the only way forward is to leap, but every cell in your body is screaming, Nope? That was me on a canyon swing in Interlaken. Spoiler: I needed a push. You think making high-stakes decisions in business is tough? Try standing on the edge of a 300-foot drop, debating whether plummeting into the abyss is a good idea. There's a moment in adventure—and in leadership—where hesitation creeps in. Your palms sweat. Your mind races. And sometimes, you need someone to give you that push. What Happened: I'd like to think I'm pretty fearless. I've hiked, biked, and paddled my way through some of the world's most stunning (and challenging) landscapes. But nothing—not rock climbing, not waterfall jumping, not even running a business—prepared me for the sheer terror of standing on the edge of a canyon swing in Interlaken. Picture this: I'm perched on the platform, strapped in, heart pounding. My entire executive team—yes, the people I work with—are watching. The guy running the swing looks at me and asks, "Need a push?" ABSOLUTELY NOT! I sit there for two full minutes, locked in a battle with my own fear. Every rational thought in my brain says, Just do it. But my body? Oh, my body says, Are you out of your mind?! Then, the guy places a hand on my back. Just enough pressure to remind me: I either take the leap myself, or I'm going anyway. And that was it. I went. Terrified. Screaming. And, once I hit the swing… laughing. Principle: That moment on the canyon swing? It's leadership in a nutshell. Leadership requires courage. Sometimes, you're at the edge of a big decision, knowing you need to move—but fear holds you back. Sometimes, you need support. That guiding hand (or well-placed nudge) from someone who sees your potential, even when you doubt yourself. And often, the thing you dread most? Turns out to be the most exhilarating experience of your life. Whether it's taking the leap into a leadership role, starting that business, or stepping into unknown territory—you're going to feel fear. That's normal. The key is to recognize it, hold it, and move forward anyway. Transition: The problem is, most people let fear stop them. They overthink. They hesitate. They tell themselves they need more time, more preparation, more certainty. But here's the truth: the perfect moment? It doesn't exist. Too many outdoor entrepreneurs and leaders stall out waiting for the "right time" to make their next move—whether that's scaling a business, stepping into leadership, or launching that dream trip. That's Why: That's why, in this episode of The Outdoor Adventure Lifestyle Podcast, I sat down with Casey Esco—executive coach, adventure leader, and all-around expert on navigating uncertainty in business and the outdoors. She shares exactly how adventure can teach us to embrace risk, push through hesitation, and build the courage to lead (even when you're scared out of your mind). Call to Action: If fear has ever held you back from making a move—whether in your career, your business, or even your next adventure—you need to hear this episode. Because courage isn't about being fearless, it's about taking the leap anyway. #Outdoor Adventure, #Podcast, #Adventure Travel, #Leadership, #Coaching, #Outdoor Activities, #Nature, #Curiosity, #Camping, #Hiking, #Strategic Planning, #Storytelling, #Diversity, #Women Leaders, #Inclusivity, #Nature Inspired Coaching, #Outdoor Brands, #Business Strategy, #Personal Growth, #Passion, #Wellness, #Travel Experiences, #Adventure Community, #Outdoor Lifestyle, #Networking, #Conservation, #Adventure Stories
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44 MIN