EGGS! The Podcast
EGGS! The Podcast

EGGS! The Podcast

Ryan Roghaar and Michael Smith

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Episodes

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Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.

Recent Episodes

Eggs 443: Closing the Gap Between Belief and Breakthrough with David Neagle
DEC 4, 2025
Eggs 443: Closing the Gap Between Belief and Breakthrough with David Neagle
SummaryIn this episode, David Neagle shares his transformative journey from a struggling forklift operator to a successful entrepreneur and author of The Millions Within. He discusses the pivotal moments that changed his mindset, the difference between faith and belief, and the importance of taking action towards one's goals. Neagle emphasizes the need to identify what one truly wants and to trust the process, while also addressing the common pitfalls of self-sabotage and doubt. His insights provide a roadmap for listeners seeking to achieve their own success.TakeawaysDavid Neagle's journey began with significant struggles, including bankruptcy and repossession.A pivotal moment in Neagle's life was when he changed his attitude, leading to a tripling of his income.Belief is an active process, requiring alignment of thoughts, emotions, and actions.Self-sabotage often stems from subconscious patterns that resist change.Identifying what you truly want is crucial for personal growth and success.Saying yes to what you want and no to what you don't want can clear the path to your desires.Trusting the process and being open to opportunities is essential for achieving goals.The importance of following your heart and desires rather than societal expectations.Neagle emphasizes that money is often an effect, not a cause of success.The answers to personal fulfillment and success lie within each individual.Chapters00:00 David Neagle's Journey from Struggle to Success07:57 Understanding Faith vs. Belief14:36 The Role of Action in Achieving Goals23:25 Overcoming Self-Sabotage and Limiting Beliefs31:09 Discovering Your True Desires31:35 Discovering Passion and Purpose32:16 The Spiritual Quest for Direction35:35 Breaking Subconscious Patterns36:29 The Power of Desire and Responsibility39:22 Nature's Lessons on Attraction and Success44:19 The Influence of Mentorship47:41 Navigating the Gap Between Belief and Action53:42 Trusting the Process of Discovery57:56 The Secret Within: Following Your HeartCredits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar
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59 MIN
Eggs 442: The Power of Storytelling in Business Strategy with Guillaume Wiatr
NOV 27, 2025
Eggs 442: The Power of Storytelling in Business Strategy with Guillaume Wiatr
SummaryIn this engaging conversation, Guillaume Wiatr, a business strategy consultant and leadership coach, shares his insights on the importance of crafting a strong strategic narrative for businesses. He discusses his journey from France to the U.S., the role of leadership in narrative development, and how employee engagement can shape a company's direction. Guillaume emphasizes that a narrative is a living document that should evolve over time, and he encourages entrepreneurs to embrace a growth mindset while letting go of the pressure to have everything figured out. Through case studies and personal anecdotes, he illustrates the power of storytelling in aligning teams and driving business success.TakeawaysGuillaume emphasizes the importance of a strong strategic narrative for business success.He believes that businesses should be viewed as groups of people working towards a common hope.A narrative is a system of stories, while a story has a defined beginning, middle, and end.Leadership plays a crucial role in developing and maintaining a company's narrative.Employee engagement is vital for shaping a company's narrative and direction.Guillaume's approach to consulting includes listening to employees' stories to inform the narrative.The narrative should evolve over time as the business context changes.A mission statement should be a living document that reflects the company's journey.Guillaume advocates for a growth mindset in developing a narrative.He encourages entrepreneurs to let go of the pressure to have everything figured out before sharing their narrative.Chapters00:00 Introduction to Guillaume Wiatr and His Journey08:57 The Immigrant Experience and Building Relationships16:04 The Importance of Narrative in Business23:47 Evolving Narratives and Authenticity in Entrepreneurship28:44 The Structure of Stories and Narratives34:07 Crafting Mission Statements and Narratives40:51 Navigating Leadership and Narrative Creation48:11 The Role of Leadership in Shaping Narratives56:30 The Importance of Employee Involvement in NarrativesCredits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar
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60 MIN
Eggs 441: The Future of Marketing: AI and Programmatic Advertising
NOV 20, 2025
Eggs 441: The Future of Marketing: AI and Programmatic Advertising
SummaryIn this conversation, Chris Carr, a digital marketing expert and founder of Farotech, discusses the evolution of marketing with a focus on AI and programmatic advertising. He shares insights on how AI is reshaping the marketing landscape, the importance of personalized targeting, and the relevance of email marketing. The discussion also touches on the implications of the metaverse for advertising and the necessity of adapting to new technologies. Chris emphasizes the importance of understanding one's audience and the need for businesses to retain customers rather than just seeking new traffic.TakeawaysChris Carr has been in digital marketing for over 22 years.AI is becoming integral to modern marketing strategies.Programmatic advertising offers hyper-personalized targeting capabilities.Email marketing remains a crucial tool for businesses.The metaverse presents new opportunities and challenges for advertising.Understanding customer behavior is key to effective marketing.Businesses must focus on retaining customers, not just acquiring them.The speed of technological advancement is unprecedented.Marketers need to adapt to changes in consumer behavior due to AI.Owning your audience is essential for long-term success.Chapters00:00 Introduction to the Podcast and Guests00:13 Chris Carr's Background and Digital Marketing Agency01:48 The Future of Marketing with AI12:10 Understanding Programmatic Advertising16:18 The Value of Data in Marketing17:36 Building and Maintaining an Email List19:35 The Role of Email Marketing in a Digital Age22:51 AI's Impact on Marketing and Communication25:25 The Future of AI and Its Rapid Evolution29:02 Navigating the Challenges of AI in the Workforce32:33 The Metaverse: Opportunities and Ethical Concerns45:32 The Education System and Its Adaptation to Technology50:20 Self-Education in the Digital Age52:51 The Limitations of Current Technology54:42 Marketing Strategies: Filling the Bucket57:51 Building Relationships and NetworkingCredits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar
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59 MIN
Eggs 440: Experiential Marketing in the AI Age with Ondar Tarlow
NOV 13, 2025
Eggs 440: Experiential Marketing in the AI Age with Ondar Tarlow
SummaryIn this engaging conversation, marketing consultant Ondar Tarlow shares his journey from finance to the world of action sports and marketing. He discusses the rise of action sports, the impact of brands like Red Bull, and the importance of data-driven marketing for small businesses. Ondar emphasizes the need for flexibility in marketing strategies, especially with the advent of AI, and highlights the significance of community and storytelling in building brand loyalty. He offers valuable insights for aspiring marketers and reflects on the future of marketing in a rapidly changing landscape.TakeawaysOndar Tarlow has a diverse background in marketing across various industries.His passion for action sports led to a successful pivot from finance to marketing.The rise of action sports and F1 has been fueled by increased accessibility and media exposure.Brands like Red Bull have successfully tapped into niche communities to build loyalty.Data-driven marketing is essential for small businesses to thrive in a competitive landscape.Flexibility and adaptability are crucial in marketing strategies, especially with AI advancements.Creating compelling stories around events can enhance audience engagement.Building relationships with big brands requires understanding their audience and challenges.Community and philanthropy play a significant role in modern marketing strategies.The future of marketing will rely on unique perspectives and personal branding.Chapters00:00 Introduction to Ondar Tarlow and His Background03:08 Transitioning from Finance to Action Sports Marketing06:15 The Rise of Action Sports and F1 in the U.S.09:13 The Lifestyle Aspect of F1 and Accessibility11:59 The Role of Brands in Action Sports15:16 Data-Driven Marketing for Small Businesses19:20 Common Mistakes in AI Marketing23:25 Techniques for Effective Data Tracking27:54 The Optimistic Future of AI and Human Experience29:42 Turning Events into Engaging Stories32:30 Acquiring Big Clients: Strategies and Techniques34:17 Building Brand Affinity Through Community36:49 The Role of Community and Philanthropy in Marketing41:57 Creating Unique Experiences for Exclusive Communities44:48 The Importance of Personal Branding in Marketing53:09 Marketing Truths in a Changing LandscapeCredits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar
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57 MIN
Eggs 439: The Art of Hard Work: Avoiding the "Talent" Trap with Kevin Murphy
NOV 6, 2025
Eggs 439: The Art of Hard Work: Avoiding the "Talent" Trap with Kevin Murphy
SummaryIn this conversation, Kevin Murphy recounts his inspiring journey from a challenging upbringing in the Bronx to building a thriving career as an illustrator and entrepreneur. He highlights how hard work, confidence, and taking risks are essential to success in the arts. Kevin discusses the crucial role of education and mentorship in honing artistic skills, questioning the idea that talent alone determines achievement. Alongside Ryan Roghaar, he explores themes such as talent versus training, the impact of mentorship, and the importance of experience in artistic growth. Together, they emphasize that success—whether in art or any field—is less about innate talent and more about dedication, effort, and guidance. The conversation also underscores the value of mastering fundamentals and facing the fear of failure, showing how these elements lead to personal growth and empowerment through creative expression.TakeawaysKevin grew up poor and faced many challenges.He struggled academically but found a passion for reading and art.Kevin transitioned from construction work to illustration without knowing the odds.He emphasizes hard work over talent in achieving success.Kevin founded Evolve Artist to provide accessible art education.Confidence is built through taking risks and proving oneself.The importance of mentorship and learning from others in the field.Art can be a metaphor for risk-taking in life.The program at Evolve Artist is designed for all skill levels.Success in art comes from dedication and the right education. Choosing the right mentor can significantly impact your success.Talent is often a result of training and effort, not just innate ability.Understanding the fundamentals is crucial for artistic development.Experience plays a vital role in skill acquisition and mastery.Mindset and overcoming fear of failure are essential for growth.Art can be a means of personal enrichment and expression.Investing time in practice can lead to significant improvement.The journey of learning art is about the process, not just the outcome.Everyone has the potential to create and express themselves artistically.Commitment to your craft can lead to unexpected opportunities and fulfillment.Chapters00:00 From Humble Beginnings to Artistic Success10:04 Building a Business: The Evolve Artist Journey20:05 The Importance of Confidence and Risk-Taking in Art29:58 Talent vs. Hard Work: The Real Path to Mastery33:35 The Importance of Choosing the Right Mentor36:10 Talent vs. Training: The Real Path to Success39:04 Understanding the Fundamentals of Art43:53 The Role of Experience in Skill Development50:13 Mindset and Overcoming Fear of Failure57:10 Empowerment Through Art and Personal GrowthCheck out Evolve Artist and get a special deal. Learn more here: https://evolveartist.com/eggsCredits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar
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68 MIN