The Mentors Radio Show

<p><!--more--></p> <p class="wp-block-paragraph">In this episode of <strong>THE MENTORS RADIO, Host Tom Loarie </strong>talks with <strong>Lifang He</strong>, a global tech brand strategist and marketing leader who is known for her more than 20 years experience launching record-breaking, popular tech innovations that include Apple&#8217;s iPhone and more. Data shows that up to eighty percent (80%) of technology ventures fail—not because their technology doesn&#8217;t work, but because they fail to drive consumer adoption. Why? We dive deep into the engine room of the modern tech economy to explore how great ideas actually win hearts, minds, and lasting market share. Too many business builders treat branding as a superficial creative mask to be slapped onto a product at the very end of its development cycle. Our guest today—Lifang He—argues that this exact mistake is what kills promising products and drains investor capital. She should know. A standout global brand strategist and tech marketing leader, Lifang He brings nearly twenty years of masterclass experience driving go-to-market excellence for the world&#8217;s most influential market leaders. She grew up as a competitive athlete in China, stepped into the advertising arena with Wieden+Kennedy on the Nike business, and after moving to the U.S., landed inside Apple’s dedicated global advertising agency, Media Arts Lab, where she helped orchestrate multiple global iPhone launches and worked on the historic &#8220;Shot on iPhone&#8221; campaign. From there, she built categories at Amazon, scaled product ecosystems at Ring, and directed brand integration for Amazon Pharmacy. Her career has been defined by building products and brands that scale fast and deliver results. She has earned industry recognition such as a Cannes Lions Grand Prix Award, a Fastest Growing Brands Award, and a Jay Chiat Award for Strategic Excellence. She now leads a consultancy specializing in brand strategy, product innovation, and go-to-market. Lifang is also the author of the brilliant new guide, <strong><em>Brand Power Built In: How Tech Products Really Win Hearts and Minds</em></strong>. <strong>LISTEN TO this radio broadcast live on iHeart Radio, or go to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – <a href="https://thementorsradio.com/subscribe-to-podcast/">subscribe here and don’t miss an episode!</a></strong></p> <h2 class="wp-block-heading">SHOW NOTES:</h2> <p class="wp-block-paragraph" style="text-decoration:underline"><strong>LIFANG HE</strong>:</p> <ul class="wp-block-list"> <li><strong>BIO</strong>: <ul class="wp-block-list"> <li><a href="https://www.lifanghe.me">https://www.lifanghe.me</a></li> <li><a href="https://www.linkedin.com/in/lifanghe">https://www.linkedin.com/in/lifanghe</a></li> </ul> </li> </ul> <ul class="wp-block-list"> <li><strong>BOOK</strong>: <ul class="wp-block-list"> <li><strong><em><a href="https://amzn.to/4paXbMU" target="_blank" rel="noreferrer noopener">Brand Power Built In: How Tech Products Really Win Hearts and Minds</a></em></strong>, by Lifang He</li> </ul> </li> </ul>

<p><!--more--></p> <p class="wp-block-paragraph">In this episode of The Mentors Radio, <strong>Host Dan Hesse </strong>talks with <strong>General (Ret.) Stanley McChrystal</strong> about his career, leadership, building teams, risk management and more. A one-of-a-kind commander with a new perspective on organizational dynamics, Ret. General Stan McChrystal is known for helping elite teams tap into the potential of their people to better compete in a complex and interconnected world. Few can speak about leadership, teamwork, technology and international affairs with as much insight can he. Ret. General McChrystal is the former Commander of U.S. and International Forces in Afghanistan, former leader of Joint Special Operations Command (JSOC) and co-founder of The McChrystal Group. His exceptional and innovative understanding of organizational dynamics has led to remarkable achievements in both military and business applications. McChrystal is the author of several best-selling books on leadership, building teams, engagement and risk management. After retiring from the U.S. Army as a four-star general, General McChrystal turned his expertise to the business world. He is the Founder and CEO of the McChrystal Group, which helps Fortune 500 Companies strike the right balance between hierarchical and decentralized team mindsets and structures. He and his firm focus on the power of network analysis and machine learning to strengthen how companies connect, internally and externally. As the author of several best-selling management books, General McChrystal offers a battle-tested system for detecting and responding to risk.</p> <p class="wp-block-paragraph"><strong>LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – <a href="https://thementorsradio.com/subscribe-to-podcast/">subscribe here and don’t miss an episode!</a></strong></p> <h2 class="wp-block-heading">SHOW NOTES:</h2> <p class="wp-block-paragraph" style="text-decoration:underline"><strong>GENERAL (RET.) STANLEY A. McCHRYSTAL:</strong></p> <ul class="wp-block-list"> <li><strong>BIO</strong>: <a href="https://www.mcchrystalgroup.com/people/stan-mcchrystal/" target="_blank" rel="noreferrer noopener">https://www.mcchrystalgroup.com/people/stan-mcchrystal/</a></li> <li><strong>BOOKS</strong>: <ul class="wp-block-list"> <li><a href="https://amzn.to/3RgC24g" target="_blank" rel="noreferrer noopener"><strong><em>My Share of the Task: A Memoir</em></strong></a>, by Stanley McChrystal</li> <li><strong><em><a href="https://amzn.to/46xi8qr" target="_blank" rel="noreferrer noopener">Team of Teams: New Rules of Engagement for a Complex World</a></em></strong>, by Stanley McChrystal</li> <li><strong><em><a href="https://amzn.to/46smXkB" target="_blank" rel="noreferrer noopener">Leaders: Myth and Reality</a></em></strong>, by Stanley McChrystal</li> <li><strong><em><a href="https://amzn.to/47P5rYV" target="_blank" rel="noreferrer noopener">Risk: A User’s Guide</a></em></strong>, by Stanley McChrystal</li> </ul> </li> <li><strong>WEBSITE</strong>: <ul class="wp-block-list"> <li><a href="https://www.mcchrystalgroup.com/" target="_blank" rel="noreferrer noopener">www.mcchrystalgroup.com/</a></li> </ul> </li> </ul>

<p><!--more--></p> <p class="wp-block-paragraph">In this episode of <strong>THE MENTORS RADIO, Host Dan Hesse</strong> talks with <strong>NFL Commissioner Roger Goodell</strong>, who, in two decades as Commissioner, has built the NFL into a sports, media and cultural leader—growing the NFL to be&#160;not only America’s, but the world’s top sports league, with 13 of the world’s 20 most valuable teams being NFL teams. Ninety-three (93) of the top 100 rated programs on American television were NFL games. Starting as an intern for Commissioner Pete Rozelle in the early &#8217;80s,&#160;Roger became the league’s first Chief Operating Officer, and he succeeded&#160;Commissioner Paul Tagliabue as Commissioner in 2006. Roger has focused on strengthening the game for players and fans alike. He prioritized improving player health and safety through new rules and&#160;better equipment, driving down concussions and other major injuries.&#160;Under his leadership, the NFL has secured consecutive, ten-year transformative collective bargaining agreements with the NFL Players&#160;Association, allowing the league to grow and thrive, enhancing pay and&#160;benefits for current and retired players and ensuring decades of labor peace. In 2021, he negotiated long-term media agreements with CBS, ESPN/ABC, FOX, NBC and Amazon, which brought Thursday Night Football to a streaming platform for the first time. He has since spearheaded groundbreaking deals with YouTube for NFL Sunday Ticket and Netflix for the NFL’s Christmas games, reaching a generation of younger fans. Under Roger’s leadership, an increasing number of regular-season games are played outside of the US, and he’s supported the rise of flag football globally. He also&#160;moved the NFL Draft from New York to cities and fans across the country.</p> <p class="wp-block-paragraph"><strong>LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – <a href="https://thementorsradio.com/subscribe-to-podcast/">subscribe here and don’t miss an episode!</a></strong></p> <h2 class="wp-block-heading">SHOW NOTES:</h2> <p class="wp-block-paragraph" style="text-decoration:underline"><strong>ROGER GOODELL:</strong></p> <ul class="wp-block-list"> <li><strong>BIO</strong>: <ul class="wp-block-list"> <li><a href="https://thementorsradio.com/bio-roger-goodell/">BIO: Roger Goodell</a></li> <li><a href="https://en.wikipedia.org/wiki/Roger_Goodell">https://en.wikipedia.org/wiki/Roger_Goodell&#160;</a></li> </ul> </li> <li><strong>BOOKS</strong>: <ul class="wp-block-list"> <li><strong><em><a href="https://amzn.to/4vZoTy6" target="_blank" rel="noreferrer noopener">Every Day is Sunday</a></em></strong>, by Ken Belson</li> <li><strong><em><a href="https://amzn.to/4xKeyIk" target="_blank" rel="noreferrer noopener">The Biography of Roger Goodell</a></em></strong>, by Christopher Mateo</li> </ul> </li> </ul>

<p class="wp-block-paragraph">In this episode of <strong>The Mentors Radio, Host Tom Loarie </strong>talks with <strong>Raj Sisodia, PhD</strong>, co-founder of the global Conscious Capitalism movement, respected global business scholar, and author of 11 influential books. Today’s broadcast was originally intended to be a conversation with visionary business leader <strong>Bob Chapman</strong>, the founder of Barry-Wehmiller. Tragically, Bob recently passed away after a courageous battle with cancer. So we decided to anchor this show as a tribute to Bob Chapman&#8217;s remarkable life and monumental legacy by talking with his close friend and co-author, <strong>Raj Sisodia</strong>, and the results far exceeded all expectations! Earning his PhD from Columbia University, Dr. Sisodia&#8217;s distinguished 42-year academic career includes teaching at institutions such as Boston University, George Mason, and serving as the FW Olin Distinguished Professor of Global Business and Scholar at Babson College. <strong>Over the past five years</strong>, he has served as a distinguished professor at Tecnológico de Monterrey—the MIT of Mexico—where he helped establish a Conscious Enterprise Center that has scaled these leadership principles to hundreds of professors and thousands of students across Latin America. Driven by a profound life purpose to open hearts and elevate human consciousness, he partnered with Bob to write the groundbreaking, national bestseller <em><strong><a href="https://amzn.to/4vjxITq" target="_blank" rel="noreferrer noopener">Everybody Matters: The Extraordinary Power of Caring for Your People Like Family</a></strong></em>. <strong>LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – <a href="https://thementorsradio.com/subscribe-to-podcast/">subscribe here and don’t miss an episode!</a></strong></p> <h1 class="wp-block-heading">SHOW NOTES:</h1> <h3 class="wp-block-heading" style="text-decoration:underline"><strong>RAJ SISODIA, PhD:</strong></h3> <ul class="wp-block-list"> <li><strong>BIO</strong>: <ul class="wp-block-list"> <li><a href="https://rajsisodia.com/#about-raj">https://rajsisodia.com/#about-raj</a></li> </ul> </li> <li><strong>BOOKS</strong> include: <ul class="wp-block-list"> <li><em><strong><a href="https://amzn.to/4vjxITq" target="_blank" rel="noreferrer noopener">Everybody Matters: The Extraordinary Power of Caring for Your People Like Family</a></strong></em>, by Bob Chapman and Raj Sisodia</li> <li><strong><em><a href="https://amzn.to/4ekBeGa" target="_blank" rel="noreferrer noopener">Healing Leaders: 7 Steps to Recovery of Self,</a></em></strong> by Raj Sisodia and Nilima Bhat</li> <li><strong><em><a href="https://amzn.to/4emkrCm" target="_blank" rel="noreferrer noopener">Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business</a></em></strong>, by John Mackey and Raj Sisodia</li> </ul> </li> <li><strong>WEBSITE</strong>: <ul class="wp-block-list"> <li><a href="https://rajsisodia.com/">https://rajsisodia.com/</a></li> </ul> </li> </ul>

<p><!--more--></p> <p class="wp-block-paragraph">In thios episode of <strong>THE MENTORS RADIO</strong>,<strong> Host Dan Hesse</strong> talks with <strong>Greg LeMond</strong>, widely considered the King of American Cycling, to share his story of coming back to win the world’s greatest and most demanding race, the Tour de France, after he barely survived a horrific and life-altering accident. You’ll learn how hard work changed LeMond’s psyche from one of despair to pure joy. In yet another battle, this three-time Tour de France champion describes his decade-long fight against the cycling industry’s powers as he fought to clean up his beloved sport from scandal by those who engaged in doping. <strong>Reading LeMond’s bio, linked below, </strong>reads like a can’t-put-it-down novel showcasing principled leadership, deep-rooted ethical principles, fierce yet respectful competition, willing self-discipline and self-leadership… In this episode, you’ll find an abundance of inspiring take-away learnings. <strong>LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – <a href="https://thementorsradio.com/subscribe-to-podcast/">subscribe here and don’t miss an episode!</a></strong></p> <h2 class="wp-block-heading">SHOW NOTES:</h2> <p class="wp-block-paragraph"><strong>Greg LeMond:</strong></p> <ul class="wp-block-list"> <li><strong>BIO</strong>: <a href="https://en.wikipedia.org/wiki/Greg_LeMond">https://en.wikipedia.org/wiki/Greg_LeMond</a></li> <li><strong>BOOK</strong>: <ul class="wp-block-list"> <li><strong><em><a href="https://amzn.to/3Ex9zUg" target="_blank" rel="noreferrer noopener">The Comeback: Greg LeMond, the True King of American Cycling, and a Legendary Tour de France</a></em></strong>, by Daniel De Vise.</li> </ul> </li> <li><strong>DOCUMENTARY</strong>: <ul class="wp-block-list"> <li><strong><em><a href="https://amzn.to/4hw3l5E" target="_blank" rel="noreferrer noopener">The Last Rider</a></em></strong></li> </ul> </li> </ul>