Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegasMost people negotiate with two variables: price and a prayer. Alex uses 80. In this episode, he breaks down three street-tested negotiation tactics he's used to acquire and scale multiple businesses. He explains why negotiation is never zero-sum, how to trade small concessions for massive wins, and the framing trick that turns a cost into a free investment.In this episode00:00 The 3 contexts where negotiation skills apply00:57 Tactic #1: Multiple equivalent simultaneous offers (MESOs)03:46 Tactic #2: Reciprocity and culture08:00 Tactic #3: Framing offers as investmentsMore Value:Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtubeJoin The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegasGet the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundleDiscover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormoziFree Books and Video Courses: https://www.acquisition.com/trainingFollow Alex Hormozi’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.