Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     Negotiation feels like guesswork when parties walk into a deal without leverage, structure, or language. In this episode, Alex Hormozi breaks down field-tested tactics he’s used across employees, vendors, and multimillion-dollar deals to systematically shift outcomes in his favor. This isn’t theory. It’s how real deals get done.In this episode00:00 Introduction to negotiation tactics01:10 Leveraging BATNA (best alternative to a negotiated agreement) 06:29 Anchoring: how the first number controls the deal09:38 Negotiating with terms instead of priceMore Value:Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi  Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.