Strategy. It can sound abstract, intimidating, and vaguely corporate. So who better to help demystify it than Seth Godin?Seth returns to Simplify to talk about his book This Is Strategy, and to reframe strategy not as a rigid plan or a set of tactics, but as a philosophy of becoming. In this conversation, Caitlin Schiller and Seth Godin explore what strategy really is, why tension is not only inevitable but necessary, and how pricing, trust, and generosity fit into long-term thinking about work.If strategy has ever felt overwhelming, or if you’ve been told to “be more strategic” without anyone explaining what that means, this episode is for you.______ResourcesSeth's Blog (going strong for 30 years without missing a day!) and his new book, This is StrategyCaitlin's rec: Considered Chaos, Substack of Eugene HealeyBen's rec: Good to Great by Jim CollinsLet us know what you thought of this episode! Find us on instagram at @simplifypod. Subscribe to our newsletter here. Email us at [email protected] episode of Simplify was produced by Caitlin Schiller, Ben Schuman-Stoler, and Ody Constantinou in Berlin, Germany, for Kollo Media.